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undergraduate thesis
CRM u poslovanju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:183272
Milković, Zvonimir
University of Zagreb
Faculty of Economics and Business
Department of Accounting

Institutional repository: REPEFZG

Cite this document

Milković, Z. (2019). CRM u poslovanju (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:183272

Milković, Zvonimir. "CRM u poslovanju." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:183272

Milković, Zvonimir. "CRM u poslovanju." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:183272

Milković, Z. (2019). 'CRM u poslovanju', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:183272

Milković Z. CRM u poslovanju [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:183272

Z. Milković, "CRM u poslovanju", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:183272

Metadata
TitleCRM u poslovanju
Title (english)CRM in business
AuthorZvonimir Milković
MentorIvan Strugar (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Accounting)
Zagreb
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Upravljanje odnosom s klijentima predstavlja poslovnu filozofiju i kulturu koja stavlja klijenta na prvo mjesto. Nije cilj samo zadovoljiti klijente, već ih i oduševiti. Prikupljanjem podataka mogu se saznati želje, navike i preferencije klijenata te im tako ponuditi personaliziranu ponudu. Zadovoljni i vjerni klijenti predstavljaju poduzeću veliku važnost. Razvoj informacijske tehnologije i evolucija marketinga utjecale su na stvaranje i oblikovanje CRM-a. Za uspješnu implementaciju CRM sustava, neophodno je imati dobro razrađenu poslovnu strategiju. Smatra se je CRM u današnje vrijeme nezaobilazan alat koji poduzeću donosi brojne pogodnosti. Pored toga, neprofesionalnim i neprimjerenim provođenjem informacijske tehnologije ili djelovanjem trećih strana, javljaju se problemi privatnosti koji mogu ugroziti ljudska prava.
Abstract (english)
Customer relationship management represents the business philosophy and culture that puts the customer first. The goal is not only to satisfy the customers, but also to enthuse them. By collecting data, one can find out the wishes, habits and preferences of clients and thus offer them a personalized offer. Satisfied and loyal customers are of great importance to the company. The development of information technology and the evolution of marketing have influenced the creation and design of CRM. For successful implementation of CRM systems, it is necessary to have a well-developed business strategy. Nowadays, CRM is considered to be an unavoidable tool that brings numerous benefits to the company. In addition, through unprofessional and inappropriate implementation of information technology or by third party activities, privacy issues may threaten human rights.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:183272
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Accounting and Finances
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-23 11:27:29