The topic of my master’s thesis are aspects of the development and promotion of cultural tourism in the town of Sisak with an emphasis on industrial heritage. Industrial heritage represents a material good that is becoming a recognizable touristicasset of the city of Sisak, and it is only a matter of time before it becomes the city’s brand. Industrial heritage attracts the locals, and the domestic and foreign tourists by means of commercializing the past (buildings, industrial facilities). The theoretical part of the thesis concerns culture and cultural tourism – how culture influences the development of cultural tourism, how culture drives touristic development, and the role of promoting a tourist destination. One of the promoters of cultural tourism in the city is the Sisak Tourist Board, which integrates the total tourist offer in the city; here, the emphasis will be on cultural manifestations and the cultural and natural heritage of the city. The goals of the primary research of the potentials of developing cultural tourism in the city of Sisak are: • basic information about survey participants, • current tourist offer, • satisfaction or dissatisfaction ofresidents and guests, • opportunities and suggestions for the further development of tourism in the city. The survey will be conducted by means of a questionnaire, which will be available in Croatian and English. The survey participants are residents of the city, as well as domestic and foreign tourists. The survey will be conducted during May,June, and July of 2019.