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master's thesis
Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:263574
Reštegorac, Maja
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Reštegorac, M. (2019). Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:263574

Reštegorac, Maja. "Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:263574

Reštegorac, Maja. "Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:263574

Reštegorac, M. (2019). 'Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:263574

Reštegorac M. Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:263574

M. Reštegorac, "Prilike i izazovi elektroničke trgovine kozmetičkim proizvodima", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:263574

Metadata
TitlePrilike i izazovi elektroničke trgovine kozmetičkim proizvodima
AuthorMaja Reštegorac
MentorBlaženka Knežević (mentor)
Committee memberNikola Knego (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Predmet ovog diplomskog rada je ponašanje potrošača pri kupnji kozmetičkih proizvoda i odabira između online i offline načina kupovine. Zbog potrebe potrošača za bržim, dostupnijim, jednostavnijim i u konačnici efikasnijim načinom kupovanja proizvoda, stvara se sve veća potreba za korištenjem novih tehnologija koje sve to omogućavaju. Radi se o elektroničkoj trgovini kozmetičkim proizvodima koja pruža brojne pogodnosti kako za potrošače, tako i za trgovce. Teorijski dio rada uvodi u temu, zatim središnji predstavlja analizu stanja tržišta kozmetičkih proizvoda i zadnji dio je zapravo najvažniji dio rada u kojem se ispituju stavovi potrošača o sve prisutnijem trendu online kupovine. Istraživanje prikazuje najprivlačnije i najneprivlačnije čimbenike koji ih privlače odnosno odvlače od online kupovine. Rezultati također pokazuju i dalje vrlo visoku razinu posjećenosti klasičnih prodavaonica, ali trend korištenja pametnih tehnologija i načina kupovanja je prisutan. Proučavajući ostala istraživanja, prognoze rasta online tržišta kozmetike su u kontinuiranom povećanju.
Abstract (english)
The subject of this thesis is consumer behavior when buying cosmetic products and choosing between online and offline shopping methods. Consumers' need for faster, more accessible, simpler and ultimately more efficient ways to buy products creates an increasing need to use new technologies that make it all possible. It is an e-commerce in cosmetic products that provides numerous benefits for both consumers and traders. Theoretical part of the paper introduces the topic, then the mid part presents the analysis of the shape and condition of the cosmetics market and the last part is actually the most important part of the work, which examines consumer attitudes about the increasing trend of online shopping. The survey shows the most attractive and unattractive factors that attract or distract them from online shopping. The results also show a very high level of visiting at classic stores, but there is a trend in the use of smart technologies and shopping methods. Studying other research, the growth anticipation of the online cosmetics market are in continuous increase.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:263574
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 14:15:31