prikaz prve stranice dokumenta Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj
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master's thesis
Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:373975
Vujević, Silvija
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Vujević, S. (2019). Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:373975

Vujević, Silvija. "Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:373975

Vujević, Silvija. "Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:373975

Vujević, S. (2019). 'Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:373975

Vujević S. Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:373975

S. Vujević, "Nabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:373975

Metadata
TitleNabava bezreceptnih proizvoda na primjeru ljekarne u Republici Hrvatskoj
Title (english)Procurement of over the counter products through the example of pharmacies in Croatia
AuthorSilvija Vujević
MentorBlaženka Knežević (mentor)
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U ljekarnama se osim klasičnih lijekova na recept i bezreceptnih lijekova (OTC eng. Over The Counter), prodaju i medicinski proizvodi, magistralni i galenski pripravci, ortopedska pomagala i proizvodi koji spadaju u dodatke prehrani, homeopatija, dječja hrana i kozmetika, i slično. I dok se nabava lijekova vodi putem Službe centralne nabave preko ovlaštenih veledrogerija i zakonodavno je regulirana, proces nabave proizvoda koji ne služe u svrhe liječenja je drugačije reguliran. U suvremenom poslovanju nabava se sve više izdvaja kao strateška jedinica odnosno funkcija koja se temelji na stvaranju dodatne vrijednosti i smanjivanju ukupnog troška u lancu opskrbe. Ljekarne se pokušavaju odmaknuti od tradicionalnog poslovanja i privući kupce s ponudom i drugih kategorija proizvoda koji nisu nužno povezani uz samo liječenje i prodaju na recept. Cilj ovog rada bio je analizirati navike potrošača s obzirom na jedan bezreceptni proizvod (sredstvo za sunčanje) i provesti analizu putem intervjua sa zaposlenikom ljekarne baziranu na dobivenim rezultatima ankete kako bi se povukla paralela i donijeli zaključci i prijedlozi o poboljšanju ili izmjenama načina rada odjela nabave ljekarne glede bezreceptnih proizvoda.
Abstract (english)
In addition to the perscription drugs and OTC (Over The Counter), pharmacies sell major and galenic preparations, orthopedic aids and products such as dietary supplements, homeopathy produtcs, baby food, cosmetics, and the like. While procurement of medicines is conducted through the Central Procurement Department through licensed pharmaceuticals and is regulated by the law, the process of procuring non-therapeutic products is regulated differently. In modern business, supply unit is increasingly distinguished as a strategic unit or function based on creating additional value and reducing the total cost of the supply chain. Pharmacies are trying to move away from traditional business and attract buyers with a range of other product categories that are not necessarily related just to treatment and prescription sales. The aim of this paper is to illustrate the procurement process on an example of a pharmacy in the Republic of Croatia and describe the procurement process of the non-medicated products that relate to cosmetics with protective factors that provide better protection for exposure to sunlight.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:373975
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-24 10:36:47