prikaz prve stranice dokumenta Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj
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master's thesis
Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:479802
Grabovac, Nika
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Grabovac, N. (2019). Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:479802

Grabovac, Nika. "Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:479802

Grabovac, Nika. "Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:479802

Grabovac, N. (2019). 'Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:479802

Grabovac N. Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 September 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:479802

N. Grabovac, "Popularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:479802

Metadata
TitlePopularnost prodavaonica "brze mode" među mlađim potrošačima u Republici Hrvatskoj
Title (english)The popularity of "fast fashion" retailers among the younger consumers in the Republic of Croatia
AuthorNika Grabovac
MentorSanda Renko (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Brza moda je koncept koji maloprodajnim prodavaonicama pruža mogućnost velikog optjecaja dizajnerske robe. Ovaj koncept je vrlo popularan među mlađim potrošačima u svijetu, te mnoga istraživanja u svijetu su fokusirana na daljnji tijek uvođenja online prodaje u ovaj sektor kroz različite tehnološke inovacije usmjerene na mlađe potrošače. Važno je istaknuti da osim ekonomske dobiti, brza moda ima i niz negativnih utjecaja. Ti utjecaji se prvenstveno očituju u proizvodnim procesima koji podrazumijevaju niz ekološki neprihvatljivih metoda. Problem proizlazi iz dinamike proizvodnje koja generira jako puno otpada uzme li se u obzir činjenica da se radi o proizvodima vrlo kratkog životnog ciklusa. Rezultati istraživanja upućuju na popularnost prodavaonica brze mode u Republici Hrvatskoj unatoč činjenici da su percipirane kao društveno neodgovorne. Cilj ovog rada je utvrditi koji faktori doprinose uspješnom poslovanju prodavaonica brze mode te utjecaj društvenih kretanja na njihovo poslovanje u Republici Hrvatskoj.
Abstract (english)
Fast fashion is a concept that gives retailers the opportunity to have a lot of designer goods. This concept is very popular with younger consumers in the world, and many studies in the world are focused on the further course of introducing online commerce in this sector through various technological innovations aimed at younger consumers. It is important to point out that in addition to economic profit, fast fashion has a number of negative impacts. These impacts are primarily evident in production processes that involve a number of environmentally unacceptable methods. The problem stems from the dynamics of production that generate a lot of waste if one considers the fact that these are products with a very short life cycle. Results of the conducted survey indicate high popularity of fast fashion stores in the Republic of Croatia despite being percieved as socially irresponsible. The aim of this paper is to determine what factors contribute to the successful operation of fast fashion stores and the impact of social trends on their operations in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:479802
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-24 10:40:59