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master's thesis
Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:594420
Skok, Tin
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Skok, T. (2019). Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:594420

Skok, Tin. "Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:594420

Skok, Tin. "Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:594420

Skok, T. (2019). 'Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:594420

Skok T. Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:594420

T. Skok, "Mjesto i uloga lanca vrijednosti u procesu integracija poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:594420

Metadata
TitleMjesto i uloga lanca vrijednosti u procesu integracija poduzeća
Title (english)The role and place of value chain in firm integration processes
AuthorTin Skok
MentorAndrija Sabol (mentor)
Committee memberDenis Dolinar (predsjednik povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzeća vode tržišnu utakmicu u kojoj se trude pobijediti konkurente, a za to im je potrebna strategija. Strategija poduzeća može se shvatiti kao dugoročni plan kojeg se poduzeće pridržava kako bi ostvarilo zadane ciljeve. Za uspjeh poduzeća bitno je ostvariti konkurentsku prednost temeljem koje je moguće dugoročno opstati na tržištu. Konkurentska prednost se može ostvariti na tri načina: diferencijacijom, niskim troškovima i fokusiranjem. Lanac vrijednosti dijeli aktivnosti poduzeća na primarne aktivnosti i aktivnosti podrške. Cilj analize lanca vrijednosti je istaknuti strateški bitne aktivnosti koje mogu biti temelj konkurentske prednosti poduzeća kroz diferencijaciju ili niske troškove. U lancu vrijednosti može doći do vertikalnih i horizontalnih integracija kroz koje poduzeća nastoje ostvariti konkurentsku prednost, odnosno iskoristiti prilike te izbjeći prijetnje na tržištu. Integracije mogu biti strateški savezi, spajanja ili preuzimanja, a ostvaruju se s ciljem postizanja sinergije. Teorijski dio popraćen je primjerima integracija poduzeća u automobilskoj industriji, industriji informacijskih tehnologija i prehrambenoj industriji.
Abstract (english)
While corporations compete on the market, they need strategy. Company strategy can be perceived as a long-term plan that company need to follow so that it can achieve its goals. In order to survive at the market, company needs to gain a competitive advantage. Competitive advantage can be gained by offering clients better and greater value, by offering lower prices and by focusing on specific product or market segment. The value chain splits activities of a company into primary and support activities. The goal of the value chain analysis is to highlight the strategically important activities which can provide source of company's competitive advantage through differentiation or low cost. Competitive advantage can also be gained through vertical and horizontal integrations in value chain. Integrations can be achieved by creating strategic alliances or by using mergers and acquisitions. Main motive of integrations is to create synergy between two or more entities. Theoretical part of this thesis is followed by examples of integrations in automobile, IT and food industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:594420
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2019-09-24 11:23:07