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master's thesis
Porterov model pet sila u funkciji analize i planiranja
Diplomski rad
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:995126
Kusanić, Mateja
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Kusanić, M. (2019). Porterov model pet sila u funkciji analize i planiranja : Diplomski rad (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:995126

Kusanić, Mateja. "Porterov model pet sila u funkciji analize i planiranja : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:995126

Kusanić, Mateja. "Porterov model pet sila u funkciji analize i planiranja : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:995126

Kusanić, M. (2019). 'Porterov model pet sila u funkciji analize i planiranja : Diplomski rad', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:995126

Kusanić M. Porterov model pet sila u funkciji analize i planiranja : Diplomski rad [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:995126

M. Kusanić, "Porterov model pet sila u funkciji analize i planiranja : Diplomski rad", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:995126

Metadata
TitlePorterov model pet sila u funkciji analize i planiranja : Diplomski rad
Title (english)Analysis and planning based on Porter's five forces model : Master's thesis
AuthorMateja Kusanić
MentorAndrija Sabol (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2019-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Današnje tržište je dinamično i turbulentno stoga poduzeća moraju prilagođavati svoje poslovanje promjenama na tržištu kako bi bila uspješnija. Prilikom oblikovanja strategije cilj poduzeća je zauzeti željenu konkurentsku poziciju unutar industrije u kojoj djeluje. Strategija je temelj poslovnog odlučivanja svakog poduzeća jer bez dobrih temelja nema ni uspješnosti. Uspješna strategija mora biti u skladu s organizacijskom okolinom, odnosno njezinom misijom, vizijom i ciljevima. Ciljevi su ono što poduzeće želi postići, a strategija pomaže poduzeću kako to postići. Veoma značajan doprinos razvoju strategije dao je Michael Porter. Njegov model pet konkurentskih sila jedan je od najčešćih alata za identifikaciju glavnih konkurentskih sila na tržištu te procjenu njihove snage i važnosti. Iz tog razloga, Porterov model pet sila opisan je u ovom radu na primjeru poduzeća u industriji prehrambenih proizvoda u Hrvatskoj. Prehrambena industrija jedna je od najvažnijih i najuspješnijih grana hrvatskog gospodarstva. Od mnogih uspješnih prehrambenih poduzeća izabrano je poduzeće Ledo d.d. kako bi se provela analiza industrijskog suparništva pomoću već spomenutog modela.
Abstract (english)
Today’s market is dynamic and turbulent so companies have to adjust their business to market changes. When forming a strategy the goal of the company is to take wanted competitive position in the industry. The strategy is the core of business thinking because without good basis there is no success. The strategy has to be in harmony with organization environment to be successful. It has to be accordant with it’s mission, vision and goals. Goals are what company wants to achieve but strategy helps company to get there. Michael Porter had very significant contribution in strategy development. His model of five competitive forces is one of the most used tools for identification of main competitive forces and assessment of their strength and importance. Because all of that, Porter’s model of five forces is described in this work on the example of company from food industry in Croatia. Food industry is one of the most successful branches of Croatian economy. Company Ledo d.d. is choosen from all successful food companies in Croatia to make analysis of competitivnes with described model.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:995126
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-24 17:44:48