prikaz prve stranice dokumenta Promocija modne marke Zara
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undergraduate thesis
Promocija modne marke Zara
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:211105
Vuk, Marijana
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Vuk, M. (2019). Promocija modne marke Zara (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:211105

Vuk, Marijana. "Promocija modne marke Zara." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:211105

Vuk, Marijana. "Promocija modne marke Zara." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:211105

Vuk, M. (2019). 'Promocija modne marke Zara', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:211105

Vuk M. Promocija modne marke Zara [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:211105

M. Vuk, "Promocija modne marke Zara", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:211105

Metadata
TitlePromocija modne marke Zara
Title (english)Promotion of fashion brand Zara
AuthorMarijana Vuk
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme gotovo da je nemoguće uspješno poslovati bez nekog oblika promocije. Promocija je postala sastavni dio marketinškog miksa i ima jednaku i važnu ulogu kao i ostali elementi marketinga. Komunikacija s potrošačima je proces koji se konstantno mijenja i da bi na tržištu opstale, organizacije moraju uložiti maksimalno vrijeme i resurse da bi taj proces bio uspješan. Glavni cilj komunikacije s potrošačima, odnosno promocije, je usmjerenje potrošača da kupi proizvod. S obzirom na važnost promocije, tijekom godina razvijene su različite metode i alati koji pospješuju i unaprjeđuju samu promociju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:211105
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-26 09:06:13