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master's thesis
Cjenovne strategije maloprodavača na poslovnom primjeru
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:875736
Crljen, Nika
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Crljen, N. (2019). Cjenovne strategije maloprodavača na poslovnom primjeru (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:875736

Crljen, Nika. "Cjenovne strategije maloprodavača na poslovnom primjeru." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:875736

Crljen, Nika. "Cjenovne strategije maloprodavača na poslovnom primjeru." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:875736

Crljen, N. (2019). 'Cjenovne strategije maloprodavača na poslovnom primjeru', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:875736

Crljen N. Cjenovne strategije maloprodavača na poslovnom primjeru [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 October 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:875736

N. Crljen, "Cjenovne strategije maloprodavača na poslovnom primjeru", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:875736

Metadata
TitleCjenovne strategije maloprodavača na poslovnom primjeru
Title (english)Retailer pricing strategies on the business example
AuthorNika Crljen
MentorDario Dunković (mentor)
MBZ: 251001
Committee memberDario Dunković (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
Committee memberMate Damić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U diplomskom radu obrađene su cjenovne strategije kojima se maloprodavači koriste prilikom određivanja cijena maloprodajne robe. Kroz temeljne odrednice maloprodajnih cijena definiraju se koncepti i metode formiranja cijena te kakve su razine maloprodajnih cijena u Hrvatskoj. Metode određivanja cijena i cjenovnih strategija predstavljaju ključan zadatak za efikasno poslovanje prodavaonice, no prilikom njihovog određivanja menadžment mora odabrati odgovarajuću strategiju koja će privući kupce i ostvariti pozitivan poslovni rezultat. Prikupljeni rezultati analize poslovanja na poslovnom primjeru daju odgovore koji svjedoče činjenici da su cijene predmet konkurentske prednosti u rastućoj tržišoj konkurenciji. Ipak, kroz poslovan primjer evidentno je kako prodavaonice s pogrešnom tržišnom nišom, niskom razinom opremljenosti te nedovoljnim ulaganjem u marketinške promocije ne mogu konkurirati na tržištu.
Abstract (english)
This thesis defines pricing strategies that retailers use while setting prices of the retail goods. The basic determinants of the retail prices define main pricing concepts and methods but also price level in the Republic of Croatia. Pricing methods and pricing strategies are the key for the efficient store dealings so management need to choose the right strategy that will attract customers and make positive business results. Case study results testify the fact that prices are competitive strenght in the increasing market competition. However, case sudy shows that the reatil stores with the wrong market niche, low equipment level and insufficient marketing investment cannot compete in the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:875736
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-27 08:00:09