prikaz prve stranice dokumenta Acquisitions in fashion industry
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undergraduate thesis
Acquisitions in fashion industry
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:081963
Zadro, Mirna
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Zadro, M. (2019). Acquisitions in fashion industry (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:081963

Zadro, Mirna. "Acquisitions in fashion industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:081963

Zadro, Mirna. "Acquisitions in fashion industry." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:081963

Zadro, M. (2019). 'Acquisitions in fashion industry', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:081963

Zadro M. Acquisitions in fashion industry [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:081963

M. Zadro, "Acquisitions in fashion industry", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:081963

Metadata
TitleAcquisitions in fashion industry
Title (croatian)Preuzimanja u modnoj industriji
AuthorMirna Zadro
MentorDavor Filipović (mentor)
MBZ: 315072
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Mergers and acquisitions are one of the models for achieving external growth of a company, and nowadays it is one of the most interesting forms of internationalization of business. With this growth model, businesses seek to harness the resources, potential, skills and power of other businesses to build their own business strategy. There are various motives for companies to decide on a merger and acquisition strategy, and some of the most important ones are: entering new markets, expanding their product and service offerings, reducing competition, accessing new distribution channels and suppliers, developing new products, etc. to show how mergers and acquisitions affect the resizing of businesses in the fashion industry. Also, a case study was conducted on the example of LVMH Group, namely the merger of fashion house Louis Vuitton and Moét & Hennessy to investigate the impact of an acquisition on their business after the acquisition. The research showed that the LVMH Group operates successfully, without risk, and is recognized in the network as the strongest brand of business in the fashion industry.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:081963
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-30 12:30:28