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master's thesis
Obilježja diskontne prodavaonice s praktičnim primjerom
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:229727
Tot, Petra
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Tot, P. (2019). Obilježja diskontne prodavaonice s praktičnim primjerom (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:229727

Tot, Petra. "Obilježja diskontne prodavaonice s praktičnim primjerom." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:229727

Tot, Petra. "Obilježja diskontne prodavaonice s praktičnim primjerom." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:229727

Tot, P. (2019). 'Obilježja diskontne prodavaonice s praktičnim primjerom', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:229727

Tot P. Obilježja diskontne prodavaonice s praktičnim primjerom [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:148:229727

P. Tot, "Obilježja diskontne prodavaonice s praktičnim primjerom", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:229727

Metadata
TitleObilježja diskontne prodavaonice s praktičnim primjerom
Title (english)Characteristics of a discount store with a practical example
AuthorPetra Tot
MentorBlaženka Knežević (mentor)
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberMia Delić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Maloprodaja je u direktnom doticaju s potrošačima. Njezin utjecaj i snaga sve više jača i u odnosu na potrošače i u odnosu na proizvođače. Razvoj maloprodaje u Hrvatskoj karakteriziraju procesi koncentracije, internacionalizacije, smanjenje broja prodavaonica uz porast njihove veličine, smanjenje prometa po četvornom metru prodajne površine uz porast marži i smanjenje zaliha uz porast lepeze usluga. U posljednjih nekoliko godina supermarketi i hipermarketi generiraju više od 2/3 ukupnih prihoda iz maloprodaje u Hrvatskoj. To ih čini glavnim konkurentima diskontnim prodavaonicama na hrvatskom tržištu. Diskontna prodavaonica je maloprodajni oblik specifičan po svom konceptu poslovanja koji se temelji na pristupu bez nepotrebnih dodataka (engl. „no frills“). Cilj diskontne prodavaonice je ponuditi potrošačima kvalitetne proizvode po najnižim cijenama. Istraživanje u ovom radu je usmjereno na prvi međunarodni diskontni lanac prodavaonica koji se pojavio na hrvatskom tržištu – lanac diskontnih prodavaonica Lidl.
Abstract (english)
Retail is directly connected to consumers. Influence and power of retail are growing strong in terms of relationship with both, consumers and manufacturers. Retail development in Croatia is characterized by processes of concentration, internationalization, reduced number of stores with their increased size, reduced turnover per square meter of sales area with an increase in margins and finally, decrease in stock with an increase in the range of services. In recent years, supermarkets and hypermarkets have generated more than 2/3 of total retail sales revenue in Croatia which makes them the main competitors to discount stores in the Croatian market. Discount store is a specific retail form due to its business concept based on „no frills“ approach – with no unnecessary extras. Aim of the discount store is to offer quality products at the lowest prices possible to consumers. Research in this paper is focused on the first international discount store chain on the Croatian market – discount store chain Lidl.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:229727
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-30 15:39:29