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master's thesis
Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:611005
Kvesić, Ivan
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Kvesić, I. (2019). Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:611005

Kvesić, Ivan. "Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:611005

Kvesić, Ivan. "Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:611005

Kvesić, I. (2019). 'Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:611005

Kvesić I. Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:148:611005

I. Kvesić, "Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:611005

Metadata
TitleUsporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine
Title (english)Comparison of e-commerce acceptance among younger and mature consumers
AuthorIvan Kvesić
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberMia Delić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Rad prikazuje same početke elektroničke trgovine, odnosno njezin razvoj kroz povijest do današnjeg dana. Također, spominju se načini plaćanja u elektroničkoj trgovini poput debitnih i kreditnih kartica, ali i moderni načini plaćanja poput elektroničkih novčanika od kojih je najpoznatiji PayPal. Sigurnost kao jedan od vodećih problema još veće prihvaćenosti elektroničke trgovine je posebno pojašnjena. Ukratko se razrađuje i elektronička trgovina u Republici Hrvatskoj. Kroz rad se govori o prednostima i nedostacima elektroničke trgovine za kupce, ali isto tako s kojim se prednostima i nedostacima susreću prodavači. U sklopu rada provedeno je istraživanje na temu “Usporedba prihvaćenosti elektroničke trgovine među potrošačima mlađe i zrele dobne skupine”. Rezultati istraživanja pokazali su stavove i dosadašnja iskustva s elektroničkom trgovinom među dvije dobne skupine, mlađe od 18 do 35 godina i zrelije od 36 do 60 godina.
Abstract (english)
The diploma thesis presents the very beginnings of electronic commerce, its development through history to the present day. E-commerce payment methods are also mentioned such as debit and credit cards, but also modern payment methods such as electronic wallets, of which PayPal is best known. Security, as one of the leading issues of even greater e-commerce acceptance, has been particularly clarified. Electronic commerce in the Republic of Croatia is also briefly elaborated. The paper discusses the advantages and disadvantages of e-commerce for customers, but also the advantages and disadvantages for sellers. As part of the paper, a study was conducted on the topic "Comparison of e-commerce acceptance among younger and mature consumers". The results of the survey showed the attitudes and experience with e-commerce between the two age groups, "younger" aged 18 to 35 years and "mature" aged 36 to 60 years.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:611005
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-30 19:25:54