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master's thesis
Zastupljenost elektroničke trgovine u generaciji Z
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:766113
Vidaković, Luka
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Vidaković, L. (2019). Zastupljenost elektroničke trgovine u generaciji Z (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:766113

Vidaković, Luka. "Zastupljenost elektroničke trgovine u generaciji Z." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:766113

Vidaković, Luka. "Zastupljenost elektroničke trgovine u generaciji Z." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:766113

Vidaković, L. (2019). 'Zastupljenost elektroničke trgovine u generaciji Z', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:766113

Vidaković L. Zastupljenost elektroničke trgovine u generaciji Z [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:766113

L. Vidaković, "Zastupljenost elektroničke trgovine u generaciji Z", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:766113

Metadata
TitleZastupljenost elektroničke trgovine u generaciji Z
Title (english)E-commerce presence in generation Z
AuthorLuka Vidaković
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberMia Delić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Elektronička trgovina ima važnu ulogu za trgovce i potrošače jer trgovcima omogućuje niže troškove poslovanja, a potrošačima omogućuje bolji pregled asortimana proizvoda i često niže cijene nego u tradicionalnoj prodavaonici. Zastupljenost i udio elektroničke trgovine u RH i EU svake godine se povećavao te se predviđa njegov daljnji rast. U ovom radu će se poći od teorijskog okvira razvoja interneta i njegovog utjecaja na razvoj elektroničke trgovine, prednosti i nedostataka e-trgovine, problem njene sigurnosti itd. U fokusu rada je generacija „Z“ koja će biti predmet istraživanja gdje će se probati doći do odgovora o učestalosti, opsegu, navikama i razlozima online kupovine potrošača generacije „Z“. Razlog odabira generacije „Z“ je taj što je ta skupina od samih početaka imala pristup internetu, društvenim mrežama i modernoj tehnologiji te će se ispitati imaju li te okolnosti utjecaja na kupnju i njihovu učestalost.
Abstract (english)
E-commerce plays an important role for merchants and consumers, as it provides merchants lower business costs and allows consumers a better product range view and often lower prices than in traditional stores. Representation and share of e- commerce in the Republic of Croatia and EU has been increasing every year and predict its expected to continue growing. This paper will begin with theoretical part of the development of the internet and its impact on the development of e-commerce, the advantages and disadvantages of e-commerce, the problem of its security etc. The focus of the work is generation „Z“, which will be a subject of research where answers will be seek about frequency, volume, habits and reasons for online shopping for generation „Z“ consumers. The reason for choosing generation „Z“ is that this group has had access to the internet, social networks and modern technology since childhood and it will be examine whether these circumstances have an impact on purchases and their frequency.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:766113
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-30 22:32:21