The subject of this paper is the development of a business model that includes e-commerce. The selected business model of an innovative pastry shop combines traditional business with new technologies and ways of approaching customers. The development of digital technologies presents new challenges in all business areas of organizations. Recognizing the capabilities and suitability of individual technologies for each company becomes crucial for long-term sustainability in the market. Digital representation in customer perception plays an important role, as consumers perceive digital businesses as organizations that are able to deliver more value than non-digital organizations. The applicability of digital technologies in understanding and shaping customer perceptions, and how technology influences the values that determine customer perceptions of customers, are an important factor in the process of generating a marketing strategy. The innovative pastry shop's chosen business model combines traditional business with new technologies and ways of approaching customers. The first part of this paper will provide a detailed description of the project, strategic analysis, innovation and competitive advantages. This is followed by the digital part of the project described through the chapters Digital Business Model, Digital Technologies, Digital Marketing, Digital Payment and Project Web Site with Graphic Views. The last part of the paper will be the conclusion of the author obtained by writing and designing the business idea of an innovative patisserie. The penultimate part of the paper is a survey, the survey was conducted through a Google survey of 30 questions, and the correct forms were collected from 226 respondents. The paper provides an analysis of the research results.