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master's thesis
Strateška analiza industrije prodaje vjenčanica u Zagrebu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:980401
Jurak, Lucija
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jurak, L. (2019). Strateška analiza industrije prodaje vjenčanica u Zagrebu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:980401

Jurak, Lucija. "Strateška analiza industrije prodaje vjenčanica u Zagrebu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:980401

Jurak, Lucija. "Strateška analiza industrije prodaje vjenčanica u Zagrebu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:980401

Jurak, L. (2019). 'Strateška analiza industrije prodaje vjenčanica u Zagrebu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 13 March 2025, https://urn.nsk.hr/urn:nbn:hr:148:980401

Jurak L. Strateška analiza industrije prodaje vjenčanica u Zagrebu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2025 March 13] Available at: https://urn.nsk.hr/urn:nbn:hr:148:980401

L. Jurak, "Strateška analiza industrije prodaje vjenčanica u Zagrebu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:980401

Metadata
TitleStrateška analiza industrije prodaje vjenčanica u Zagrebu
Title (english)Strategic analysis of the wedding dresses manufacturing industry in Zagreb
AuthorLucija Jurak
MentorDomagoj Hruška (mentor)
Committee memberMislav Ante Omazić (predsjednik povjerenstva)
Committee memberDarko Tipurić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog diplomskog rada je provesti stratešku analizu industrije prodaje vjenčanica. U današnje vrijeme skoro svako poduzeće želi postati lider industrije u kojoj posluje, no postavlja se pitanje na koji način konkurirati i stvoriti konkurentsku prednost. Razvijenost tržišta zahtijeva od poduzeća detaljnu analizu istoga, kao i svih ostalih segmenata kako bi se što bolje moglo prilagoditi eventualnim promjenama. S obzirom na to da je izbor adekvatne vjenčanice jako specifična aktivnost, koja zahtijeva velike napore, puno slobodnog vremena te veliku financijsku izdašnost, bitno je jako dobro istražiti tržište, konkurenciju, ali i biti u skladu s trendovima, kako bi se ostvarila što bolja komunikacija s potencijalnim kupcima.
Abstract (english)
The purpose of this paper is to carry out a strategic analysis of the wedding dresses industry sales. Nowdays, every company wants to become a leader of the industry in which it operates, but it raises the question of how to compete and create competitive adventage. Market development requires the company to provide a through analysis of the same, as well as all other segments in order to adapt to the best possible changes. Considering that the selection of the adequate wedding dress is very specific activity, that requires great effort, a lot of free time and great financial bounty, it is very important to do a market research, competition research, but also be able to be in line with the trends, in order to achieve better communication with potential buyers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:980401
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-02 10:15:10