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master's thesis
Maloprodaja u online kanalu na poslovnom primjeru
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:242875
Batković, Kristina
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Batković, K. (2019). Maloprodaja u online kanalu na poslovnom primjeru (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:242875

Batković, Kristina. "Maloprodaja u online kanalu na poslovnom primjeru." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:242875

Batković, Kristina. "Maloprodaja u online kanalu na poslovnom primjeru." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:242875

Batković, K. (2019). 'Maloprodaja u online kanalu na poslovnom primjeru', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:242875

Batković K. Maloprodaja u online kanalu na poslovnom primjeru [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:242875

K. Batković, "Maloprodaja u online kanalu na poslovnom primjeru", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:242875

Metadata
TitleMaloprodaja u online kanalu na poslovnom primjeru
Title (english)Retail in the online channel on a business case
AuthorKristina Batković
MentorDario Dunković (mentor)
Committee memberDora Naletina (predsjednik povjerenstva)
Committee memberMate Damić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Suvremena tehnologija, ubrzani tempo života, stalna zaposlenost i nedostatak slobodnog vremena otvorili su vrata razvoju online maloprodaje kao način zadovoljenju potreba kupaca. Predmet istraživanja ovog diplomskog rada je pregled razvoja online maloprodaje na hrvatskom tržištu sa poslovnim primjerom web prodavaonice. Cilj rada je istražiti mehanizme online maloprodaje robe koristeći se studijom poslovnog slučaja. Istraživanje se provodi na temelju informacija prikupljenih putem dubinskog strukturiranog intervjua s menadžmentom Konzum online maloprodaje. Očekivani rezultati istraživanja mogu pomoći za daljnji razvoj ovog kanala prodaje na domaćem tržištu.
Abstract (english)
Modern technology, accelerated pace of life, steady employment and lack of free time have opened the door to the development of online retail as a way to meet customer needs. The subject of this thesis is to review the development of online retail in the Croatian market with a business example of a web store. The aim of this paper is to investigate the mechanisms of online retailing of goods using a business case study. The research is conducted on the basis of information gathered through an in-depth structured interview with Konzum Online Retail Management. Expected research results may help further develop this sales channel in the domestic market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:242875
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Trade
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-03 05:33:26