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master's thesis
Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:148791
Jelavić, Ana Maria
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Jelavić, A. M. (2019). Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:148791

Jelavić, Ana Maria. "Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:148791

Jelavić, Ana Maria. "Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:148791

Jelavić, A. M. (2019). 'Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:148791

Jelavić AM. Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:148791

A. M. Jelavić, "Krizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:148791

Metadata
TitleKrizni menadžment na primjerima odabranih kriznih situacija u farmaceutskoj industriji
Title (english)Crisis management of selected cases in pharmaceutical industry
AuthorAna Maria Jelavić
MentorDavor Labaš (mentor)
MBZ: 308614
Committee memberMartina Sopta (predsjednik povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-11-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Krizne situacije u današnje doba brzih i naglih promjena gotovo je nemoguće izbjeći. Krizne situacije tako postaju prijetnja opstanku ili šansa uspjeha. Ključnu ulogu u kojem smjeru će poduzeće krenuti nakon što ista nastane ima krizni menadžment. Njegova glavna uloga je da određena znanja i vještine, pravovremenom i brzom reakcijom usmjeri na kriznu situaciju u svrhu njene sanacije i ponovnog repozicioniranja poduzeća. Cilj ovog rada je analizirati krizne situacije i menadžerski odgovor unutar odabranih farmaceutskih tvrtki te prikazati važnost i utjecaj kriznog menadžmenta na daljnje poslovanje i ugled tvrtki. Farmaceutska industrija ima neosporiv utjecaj na društvo i okoliš, a pored toga spada u sam vrh najprofitabilnijih industrija. U radu će se preko sekundarnih podataka analizirati i samo poslovanje iste. Poslovanje unutar farmaceutske industrije znači da životi pacijenata ovisi o sposobnostima farmaceutskih tvrtki da identificiraju i riješe probleme koji bi mogli ometati njihovu skrb prije nego što prijeđu na kriznu razinu.
Abstract (english)
In today's age of rapid and abrupt change, crises are almost impossible to avoid. Crises thus become a threat to survival or a chance of success. The key role in which direction the company will set once it has emerged has crisis management. Its main role is to apply certain knowledge and skills, timely and promptly, to the crisis situation with a goal of remediation and re-positioning of the company. The aim of this paper was to analyze crisis situations and management response within selected pharmaceutical companies and to show the importance and impact of crisis management on further business and reputation. The pharmaceutical industry has an undeniable impact on society and the environment, and is also at the top of the most profitable industry. The paper will also analyze business within pharmaceutical industry by using secondary data. Operating within the pharmaceutical industries means that life-long patients will depend on the ability of pharmaceutical companies to identify and solve problems that may hinder their concerns before they reach crisis levels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:148791
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Analysis and Business planning
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-21 18:19:18