prikaz prve stranice dokumenta Uloga digitalnih platformi u razvoju ekonomije dijeljenja
Access restricted to students and staff of home institution
master's thesis
Uloga digitalnih platformi u razvoju ekonomije dijeljenja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:645232
Cicvarić, Mihaela
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Cicvarić, M. (2019). Uloga digitalnih platformi u razvoju ekonomije dijeljenja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:645232

Cicvarić, Mihaela. "Uloga digitalnih platformi u razvoju ekonomije dijeljenja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:645232

Cicvarić, Mihaela. "Uloga digitalnih platformi u razvoju ekonomije dijeljenja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:645232

Cicvarić, M. (2019). 'Uloga digitalnih platformi u razvoju ekonomije dijeljenja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:645232

Cicvarić M. Uloga digitalnih platformi u razvoju ekonomije dijeljenja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:645232

M. Cicvarić, "Uloga digitalnih platformi u razvoju ekonomije dijeljenja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:645232

Metadata
TitleUloga digitalnih platformi u razvoju ekonomije dijeljenja
Title (english)The role of digital platforms in the development of the sharing economy
AuthorMihaela Cicvarić
MentorGoran Vlašić (mentor)
Committee memberGoran Vlašić (predsjednik povjerenstva)
Committee memberMorana Fudurić (član povjerenstva)
Committee memberZoran Krupka (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2019-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj diplomski rad se temelji na istraživanju uloge digitalne platforme kao jedne od ključnih tehnoloških preduvjeta u razvoju novog ekonomskog sustava, ekonomije dijeljenja. Popularnosti ekonomije dijeljenja uvelike je pridonijela upravo digitalizacija kroz kreiranje digitalnih platformi koje imaju ulogu poveznica dviju međusobno nepovezanih strana u svrhu dijeljenja nedovoljno iskorištenih resursa. Osim što je riječ o moćnom digitalnom alatu koji mijenja današnji gospodarski poredak, digitalne platforme tako utječu na cjelokupno društvo čije se kulturne preference više ne vode izrekom „ono si što posjeduješ“, već „ono si čemu imaš pristup“. Za potrebe pisanja ovog diplomskog rada, provedena je studija slučaja digitalne platforme Airbnb kao jedne od prvih i ključnih platformi koje su specifičnim obrascem ponašanja pridonijele razvoju novog ekonomskog sustava. Temeljem provedenog istraživanja ključnih obilježja transformacije vrijednosti na digitalnoj platformi Airbnb, analiza podataka je pokazala da se kroz ko-kreaciju na samo-regulirajućoj platformi može utjecati na značajne socio-ekonomske promjene današnjice.
Abstract (english)
The primary aim of this thesis was to examine the role of the digital platform as one of the main technical preconditions in the development of a new economic system, the sharing economy. The popularity of sharing economy has been largely contributed by digitalisation through the creation of digital platforms as links between two unrelated parties that share underutilized resources. In addition to being a powerful tool that changes the economy, digital platforms are thus affecting an entire society whose cultural preferences are no longer guided by the saying „you are what you own“, but „you are what you have access to“. To write this thesis, the case study of the Airbnb digital platform was conducted. Airbnb was chosen as it is one of the first and key platforms that contributed to the development of the sharing economy through a specific behaviour pattern discussed in this thesis. Based on a study of the key features of value transformation by the Airbnb platform, information analysis has shown that through the co-creation on a self-regulatory platform, significant socio-economic changes can be done.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:645232
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-03 16:15:21