prikaz prve stranice dokumenta Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova
  Download
PDF 1.86 MB
master's thesis
Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:836337
Rumenović, Marko
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Rumenović, M. (2019). Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:836337

Rumenović, Marko. "Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:836337

Rumenović, Marko. "Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:836337

Rumenović, M. (2019). 'Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:836337

Rumenović M. Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:836337

M. Rumenović, "Važnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:836337

Metadata
TitleVažnost kompetentnih i motiviranih zaposlenika za uspješnost poslovanja nacionalnih parkova
Title (english)The importance of competent and motivated employees for the success of national parks
AuthorMarko Rumenović
MentorNina Pološki Vokić (mentor)
Committee memberMaja Klindžić (predsjednik povjerenstva)
Committee memberDanijela Ferjanić Hodak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2019-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Znanstvenike i istraživače je oduvijek zanimala motivacija i kompetentnost zaposlenika za obavljanje posla, posebice u doba kad ljudi postaju ključni kapital organizacija za opstanak na tržištu i ostvarivanje konkurentske prednosti. Nacionalni parkovi jesu zaštićena područja koja svojom ljepotom i izvornom vrijednošću masovno privlače posjetitelje. S obzirom na osjetljivost područja, menadžeri u nacionalnim parkovima moraju privući, educirati i motivirati zaposlenike koji će kvalitetno obavljati posao. Kompetentni i motivirani zaposlenici u nacionalnim parkovima su ključni za poslovanje iz razloga što je turizam radno-intenzivna djelatnost, a njegova uspješnost temelji se na zadovoljstvu uslugama. Kvaliteta usluge i zadovoljstvo posjetitelja imaju utjecaj na sveukupni dojam posjetitelja, a time i na cjelokupno poslovanje. Ovaj diplomski radi bavi se analizom važnosti kompetentnih i motiviranih zaposlenika u nacionalnim parkovima, a istraživanje je provedeno nad posjetiteljima najposjećenijeg nacionalnog parka u Republici Hrvatskoj – Plitvičkim jezerima. Istraživanje provedeno nad 58 ispitanika koji su posjetili nacionalni park pokazuje da su motivacija i angažiranost zaposlenika ključni za ukupno zadovoljstvo pruženom uslugom tijekom posjete.
Abstract (english)
Scientists and researchers have always been interested in the motivation and competences of employees to do their jobs especially in the time when people become the key capital of businesses to survive in the market and gain competitive advantage. National parks are protected areas that with their beauty and its value attract a lot of visitors. Considering sensitivity of the area, managers in national parks need to attract, educate and motivate employees who will perform their jobs well. Competent and motivated employees in national parks are key to successful operation because tourism is a labor-intensive and service-based business and its success is based on service satisfaction. Quality of the service and satisfaction of the visitors have an impact on the overall impression of the visitors and overall success. This thesis deals with the analysis of the importance of competent and motivated employees in national parks. Research was conducted on the visitors of the most visited national park in Croatia – Plitvice lakes. A survey covering 58 respondents who have visited the national park shows that employee motivation and engagement are key to the overall satisfaction with the service provided during the visit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:836337
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-18 11:27:03