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master's thesis
Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija
Zagreb: University of Zagreb, Faculty of Economics and Business, 2019. urn:nbn:hr:148:334795
Bašić, Ana
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Bašić, A. (2019). Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:334795

Bašić, Ana. "Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:334795

Bašić, Ana. "Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2019. https://urn.nsk.hr/urn:nbn:hr:148:334795

Bašić, A. (2019). 'Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 31 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:334795

Bašić A. Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2019 [cited 2024 July 31] Available at: https://urn.nsk.hr/urn:nbn:hr:148:334795

A. Bašić, "Doprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:148:334795

Metadata
TitleDoprinos poduzeća Royal Dutch Shell oblikovanju analize scenarija
Title (english)Royal Dutch Shell contribution to the development of scenario analysis
AuthorAna Bašić
MentorAndrija Sabol (mentor)
Committee memberDenis Dolinar (predsjednik povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2019-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Visoka razina neizvjesnosti i kompleksnosti koja obilježava današnji svijet potaknula je donositelje odluka na razvoj alata i metoda koji će omogućiti lakše upravljanje neizvjesnošću. Analiza scenarija pokazala se kao koristan alat za definiranje alternativnih verzija budućnosti što omogućava minimiziranje negativnih posljedica neplaniranih događaja te iznenadnih kriza. Analiza scenarija razlikuje se od prognoziranja jer scenariji neizvjesnosti prepoznaju kao neizbježne događaje, te iste analiziraju kroz istraživanje njihovih uzroka, razumijevanje povezanih događaja te sučeljavanje različitih verzija potencijalnih budućnosti. Royal Dutch Shell kao naftna kompanija bila je predvodnik u implementaciji scenarijske analize, a sve do danas scenarijska analiza ostala je jedna od ključnih komparativnih prednosti kompanije te čini sastavni dio strateškog planiranja. Globalizacija, ubrzani razvoj tehnologije, nepredvidljivost, kompleksnost ekonomskih sustava te dramatične posljedice klimatskih promjena predstavljaju izazove ne samo za Shell grupu, već i za cjelokupno gospodarstvo, a upotrebom scenarijskih tehnika kompanije mogu neočekivane promjene preobratiti u očekivane i pravovremeno oblikovati odgovore na buduće izazove.
Abstract (english)
The high level of uncertainty and complexity that characterizes today's world has prompted decision-makers to develop tools and methods that will help manage uncertainty more easily. Scenario analysis has proven to be a useful tool for defining alternative versions of the future, minimizing the negative consequences of unplanned events and sudden crises. Scenario analysis differs from forecasting because it recognizes uncertainty scenarios as inevitable events and analyzes them by exploring their causes, understanding related events and confronting different versions of potential futures. Royal Dutch Shell, as an energy company, has been a leader in the implementation of scenario analysis and to this day scenario analysis has remained one of the key comparative strengths of the company and forms an integral part of their strategic planning. Globalization, accelerated technology development, unpredictability, the complexity of economic systems and the dramatic consequences of climate change present challenges not only for the Shell Group but for the entire global economy. By using scenario techniques, companies can turn unexpected changes into expected and timely responses to future challenges.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:334795
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2019-12-18 13:12:29