| Abstract | Prirodna obilježja Novalje, očuvanost prirodnih ljepota, tradicija u razvoju turizma, poljoprivrede i ribarstva osnovna su polazišta za razvoj samog grada, ali i okolice Novalje. Gospodarski razvoj Grada Novalje određen je njegovim geografskim, demografskim, povijesnim i prometnim potencijalima. Također, veliki čimbenik razvoja čini samo stanovništvo. Vizija Grada Novalje počiva na već uspostavljenim odnosima na tržištu, općoj percepciji ovog područja od strane lokalnog stanovništva, turista i ostalih posjetitelja te isticanju specifičnosti odnosno elemenata koji razlikuju Novalju od konkurencije. Jedna od najvažniji komponenti razvoja grada je upravo turizam, koji predstavlja njegovu okosnicu. Da bi taj razvoj opstao, potrebna je dobra politika razvoja, kao i destinacijski menadžment, ali i bliska suradnja poslovnih subjekata, lokalnog stanovništva te turističke zajednice. Rad analizira razvoj turizma grada Novalje u razdoblju od 2008. do 2018. godine, stavove lokalnog stanovništva o razvoju turizma te zadovoljstvo lokalnog stanovništva trenutnim i prošlim stanjem. Jedna od velikih okosnica razvoja je party turizam koji je pobliže analiziran u radu. Zahvaljujući party turizmu Novalja je stekla reputaciju glavne party destinacije u Hrvatskoj, te upravo time privlači veliki broj mladih turista. Plaža Zrće i noćni klubovi koji se na njoj nalaze, snažno su utjecali na gospodarstvo i demografiju, strukturu turista koji posjećuju Novalju, te dobnu strukturu posjetitelja. Djelovala je i na razvoj grada te prihode stanovnika i promijenila način življenja u Novalji. |
| Abstract (english) | The natural features of Novalja, preservation of its natural beauties, traditions in tourism, agriculture and fishing are the basic starting points for the development of the town itself, as well as the surroundings of Novalja. The economic development of the Town of Novalja is determined by its geographical, demographic, historical and transport potential. Also, a large factor in the development, both economic and demographic, is the population itself. The vision of the Town of Novalja is based on the already established market relations, the general perception of the area by the local population, tourists and other visitors, as well as highlighting the specific features that distinguish Novalja from the competition. One of the most important components for the development of the town itself is tourism, which is the backbone of development itself. In order for this development to achivede, a good development policy is needed, as well as destination management, close cooperation between businesses, local people and the tourist community. This master thesis analyzes the development of tourism in the town of Novalja from 2008 to 2018, the attitudes of the local population on tourism development, and the satisfaction of the local population with their current and past status. One of the major pillars of development is party tourism, which will also be analyzed in greater detail. Thanks to party tourism, Novalja has gained a reputation as a major party destination in Croatia, which is why it attracts large number of young tourists. Zrće Beach and its nightclubs have strongly influenced the economy and demographics, the structure of tourists visiting Novalja and the age structure of visitors. It has also affected the development of the town and the income of the inhabitants and changed the way of life in Novalja as well. |
