Title POVEZANOST DINAMIČKIH SPOSOBNOSTI I KONKURENTSKE DINAMIKE U TELEKOMUNIKACIJSKOJ DJELATNOSTI
Title (english) RELATIONSHIP BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE DYNAMICS IN TELECOMMUNICATION INDUSTRY
Author Tereza Barun
Mentor Darko Tipurić (mentor)
Committee member Domagoj Hruška (predsjednik povjerenstva)
Committee member Dejan Kružić (član povjerenstva)
Committee member Darko Tipurić (član povjerenstva)
Granter University of Zagreb Faculty of Economics and Business (Department of Organization and Management) Zagreb
Defense date and country 2020-05-12, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Universal decimal classification (UDC ) 330 - Economics. Economic science
Abstract Doktorska disertacija analizira povezanost dinamičkih sposobnosti poduzeća i konkurentske dinamike te njihov utjecaj na kretanje udjela na tržištu kod poduzeća u telekomunikacijskoj djelatnosti. Rad predstavlja prvi pokušaj povezivanja konkurentske aktivnosti poduzeća i sposobnosti rekonfiguracije interno izgrađenih i eksterno pribavljenih resursa poduzeća s tržišnim udjelom. Analizira se direktan utjecaj dinamičkih sposobnosti na kretanje udjela na tržištu, kao i njihov indirektan utjecaj putem intenziteta konkurentske aktivnosti poduzeća. Sposobnost rekonfiguracije različitih tehnoloških rješenja i sposobnost poduzeća za paketiranjem više komplementarnih usluga s uslugom fiksnog pristupa internetu čine predstavničke varijable dinamičkih sposobnosti. Svaka nova ponuda koja se očituje u novom proizvodu, promjeni cijene ili pak u poboljšanju kvalitete pružene usluge, predstavlja eksterno vidljive poteze poduzeća putem kojih nastoji privući što veći broj korisnika na tržištu. Rezultati provedenog empirijskog istraživanja (temeljeni na višestrukoj linearnoj regresijskoj panel analizi podataka te testu medijacije) mogu se sažeti u nekoliko sljedećih točaka:
a) sposobonost rekonfiguracije više različitih tehnoloških rješenja pozitivno utječe na intenzitet konkurentskog nadmetanja na tržištu,
b) sposobnost poduzeća za paketiranjem komplementarnih usluga s uslugom fiksnog pristupa internetu pozitivno utječe na intenzitet konkurentske aktivnosti poduzeća,
c) sposobnost paketiranja više različitih usluga s uslugom fiksnog pristupa internetu pozitivno i direktno utječe na rast udjela na tržištu,
d) sposobnost paketiranja usluga ima pozitivan direktan i indirektan utjecaj (putem konkurentske aktivnosti poduzeća) na rast tržišnog udjela poduzeća,
e) medijacija je prisutna kod nereguliranih poduzeća - sposobnost poduzeća za paketiranjem više različitih komplementarnih usluga značajno direktno i indirektno pozitivno utječe na rast udjela na tržištu, a od ukupnog utjecaja, 34% se pripisuje indirektnom djelovanju putem intenziteta konkurentske aktivnosti poduzeća i
f) medijacija nije prisutna kod povezanosti između tehnoloških rješenja poduzeća, konkurentske aktivnosti i tržišnog udjela poduzeća, kao ni direktna povezanost s kretanjem udjela na tržištu.
Abstract (english) This doctoral thesis analyses the connection between dynamic capabilities of a company and competitive dynamics, as well as their effect on the change in telecommunications companies' market share. The thesis represents the first attempt at linking the competitive action repertoire of a company with the ability to reconfigure internally built and externally collected resources of a company with a certain market share. The direct effect of dynamic capabilities on the change in market share is analyzed, as well as their indirect effect via the intensity of the competitive action repertoire a company. The ability to reconfigure different technological solutions and the ability of a company to package multiple complementary services with a fixed internet access service are representative variables for dynamic capabilities. Each new offer manifested in a new product, price modification or improvement in the quality of service, represents an externally visible move of the company aimed at attracting a higher number of users on the market. The results of the conducted empirical study (based on a multiple linear regression panel analysis of data and a mediation test) can be summarized in the following several points:
a) the ability to reconfigure multiple different technological solutions has a positive effect on the competitive intensity on the market,
b) a company's ability to package complementary services with a fixed internet access service has a positive effect on the intensity of the competitive action repertoire of a company,
c) the ability to package complementary services with a fixed internet access service has a positive and direct effect on market share growth,
d) the ability to package services has a positive direct and indirect influence (via competitive action repertoire of a company) on the market share growth of the company,
e) mediation is present in non-regulated companies – a company's ability to package multiple different complementary services has a significant positive direct and indirect effect on the market share growth, and 34% of the total effect is attributed to indirect action via the intensity of the company's competitive action repertoire, and
f) there is no mediation effect in relationship among technological solutions, competitive action repertoire and market share of the firm, as well as their direct impact on market share growth.
Keywords
dinamičke sposobnosti
rekonfiguracija resursa
paketiranje usluga
tehnološke sposobnosti
konkurentska aktivnost
tržišni udio
regulirana telekomunikacijska djelatnost.
Keywords (english)
dynamic capabilities
resource reconfiguration
service bundling
technological capabilities
competitive action repertoire
market share
telecommunication regulated industry.
Language croatian
URN:NBN urn:nbn:hr:148:789222
Promotion 2020-05-12
Study programme Title: Economics and Business Economics Study programme type: university Study level: postgraduate Academic / professional title: doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija (doktor/doktorica znanosti, područje društvenih znanosti, polje ekonomija)
Type of resource Text
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Created on 2020-06-08 09:11:46