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master's thesis
Strategijska analiza poduzeća Kraš d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:922344
Hrgović, Stjepan
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Hrgović, S. (2020). Strategijska analiza poduzeća Kraš d.d. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:922344

Hrgović, Stjepan. "Strategijska analiza poduzeća Kraš d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:922344

Hrgović, Stjepan. "Strategijska analiza poduzeća Kraš d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:922344

Hrgović, S. (2020). 'Strategijska analiza poduzeća Kraš d.d.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:922344

Hrgović S. Strategijska analiza poduzeća Kraš d.d. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:922344

S. Hrgović, "Strategijska analiza poduzeća Kraš d.d.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:922344

Metadata
TitleStrategijska analiza poduzeća Kraš d.d.
Title (english)Strategic analysis of Kraš d.d.
AuthorStjepan Hrgović
MentorAndrija Sabol (mentor)
MBZ: 332914
Committee memberDenis Dolinar (predsjednik povjerenstva)
Committee memberEna Pecina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2020-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Zahvaljujući kvaliteti, tradiciji i snažnim brendovima, Kraš je već godinama vodeći konditorski proizvođač jugoistočne Europe. Kraševi poslovni planovi usmjereni su ka daljnjem jačanju konkurentnosti na domaćim i inozemnim tržištima, kao i jačanju svih poslovnih aktivnosti nakon financijski i strategijski zahtjevnog procesa nagodbe s koncernom Agrokor. Predmet rada je strategijska analiza poduzeća Kraš d.d., što uključuje analizu unutarnjeg i vanjskog okruženja poduzeća. U skladu s tim, cilj ovog diplomskog rada je temeljem dijagnostičkih analiza utvrditi mogućnosti za razvoj poduzeća Kraš d.d. u budućnosti u okviru pripadajuće industrije. Ovaj zaključak podlogu će imati u parcijalnim zaključcima provedenih analiza, koje pripadaju području strategijske, poslovne i financijske analize. Istraživanje će se provesti analizom znanstvenih članaka i knjiga, kao i drugih izvora podataka iz područja relevantnog za istraživanje, kao što su financijski izvještaji. Metode koje će se koristiti uključuju metode deskripcije, dedukcije, generalizacije, analize, sinteze.
Abstract (english)
Thanks to quality, tradition and strong brands, Kraš has been a leading confectioner for years manufacturer of Southeast Europe. Kraš's business plans are aimed at further strengthening competitiveness in domestic and foreign markets, as well as strengthening all business activities after financially and strategically demanding settlement process with the Agrokor concern. The subject of this paper is the strategic analysis of the company Kraš d.d., which includes the analysis of internal and the external environment of the enterprise. Accordingly, the aim of this thesis is grounded diagnostic analyzes to determine the possibilities for the development of the company Kraš d.d. in the future within associated industries. This conclusion will be based on the partial conclusions of the conducted analyzes, which belong in the field of strategic, business and financial analysis. The research will be conducted by analysis scientific articles and books, as well as other data sources in the field relevant to research, such as financial statements. The methods to be used include the methods descriptions, deductions, generalizations, analyzes and syntheses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:922344
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Analysis and Business planning
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-06-16 20:29:37