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master's thesis
Utjecaj digitalnih tehnologija na maloprodajno poslovanje
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:397237
Vukmirović, Marko
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Vukmirović, M. (2020). Utjecaj digitalnih tehnologija na maloprodajno poslovanje (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:397237

Vukmirović, Marko. "Utjecaj digitalnih tehnologija na maloprodajno poslovanje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:397237

Vukmirović, Marko. "Utjecaj digitalnih tehnologija na maloprodajno poslovanje." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:397237

Vukmirović, M. (2020). 'Utjecaj digitalnih tehnologija na maloprodajno poslovanje', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:397237

Vukmirović M. Utjecaj digitalnih tehnologija na maloprodajno poslovanje [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:148:397237

M. Vukmirović, "Utjecaj digitalnih tehnologija na maloprodajno poslovanje", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:397237

Metadata
TitleUtjecaj digitalnih tehnologija na maloprodajno poslovanje
Title (english)The influence of digital technologies on retail business
AuthorMarko Vukmirović
MentorSanda Renko (mentor)
MBZ: 246584
Committee memberKristina Petljak (predsjednik povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Digitalizacija je proces putem kojeg se elementi poput zvuka, slika ili analognog signala pretvaraju u jedinstveni binarni kod, a kao takva je i važan element rasta i razvoja poslovanja maloprodaje. Digitalizacija se primjenjuje na globalnoj razini, ali i u Hrvatskoj, no postoje razlike u njenoj primjeni. U Hrvatskoj se digitalizacija u maloprodajnom poslovanju ponajviše ogleda u e-letcima, samoposlužnim blagajnama te elektroničkom poslovanju, dok se na globalnoj razini u segmentu digitalizacije primjenjuju i virtualne šetnje i roboti. Različiti su utjecaji digitalnih tehnologija na maloprodajno poslovanje. Oni pozitivni se ogledaju u nižim troškovima u dugom roku te bržem načinu poslovanja, dok je glavni negativni učinak to što je poslovanje ovisno o kvaliteti informatičkog sustava te u slučaju rušenja istoga cijelo poslovanje se zaustavlja. Rezultati istraživanja u sklopu ovog rada pokazali su kako hrvatski potrošači dobro poznaju digitalizaciju u maloprodaji i primjenjuje ju u vidu elektroničkog poslovanja, odnosno kupnji putem Interneta. No, isti potrošači u velikoj mjeri ne koristi druge oblike digitalizacije u maloprodaji poput digitalnih letaka ili samoposlužnih blagajni. Na temelju provedenog istraživanja možemo zaključiti kako digitalizacija maloprodaje u Hrvatskoj uistinu postoji, ali kako potrošači u velikoj mjeri ne primjenjuju sve njene pogodnosti.
Abstract (english)
Digitalization is a process by which elements such as sound, images or analogue signals are transformed into a unique binary code. It is an important element of growth and development of retail business. Digitalization is applied in Croatia, but also globally, but there are differences in its application. In Croatia, digitization in retail business is mostly reflected in e-flyers, self-service cash registers and electronic business, while in the digital segment, virtual walks and robots are applied globally. Regardless of what digitization is, it is important to know that there are positive and negative effects. They positively look at lower costs in the long run faster than business start-ups, while the main negative impact on the case where digital business will appear. The sample chosen is well acquainted with retail digitization and applies to electronic commerce or e-shopping. No, the same pattern largely does not use other forms of digital digitization such as e-leaflets or self-service cash registers. Based on the conducted research, we can conclude that the digitalization of retail in Croatia does exist, but that consumers do not use all its benefits to a great extent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:397237
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-07-04 08:44:08