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master's thesis
Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:170598
Balukčić, Antonio
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Balukčić, A. (2020). Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:170598

Balukčić, Antonio. "Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:170598

Balukčić, Antonio. "Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:170598

Balukčić, A. (2020). 'Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:170598

Balukčić A. Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:170598

A. Balukčić, "Maloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:170598

Metadata
TitleMaloprodajni oblici i zastupljenost maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba
Title (english)Retail forms and representation of retail agglomerations in western part of the City of Zagreb
AuthorAntonio Balukčić
MentorBlaženka Knežević (mentor)
Committee memberBlaženka Knežević (predsjednik povjerenstva)
Committee memberNikola Knego (član povjerenstva)
Committee memberSanda Renko (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trgovina, kao pojam, označava razmjenu proizvoda i pružanje usluga između proizvođača i kupca. Po svome značaju, u ukupnom BDP-u Republike Hrvatske, nalazi se na drugom mjestu, odmah iza prerađivačke djelatnosti. Veliku ulogu u razmjeni proizvoda i pružanju usluga prema kupcima imaju maloprodavači, čiji je zadatak posredovati između proizvođača i potrošača ili između veletrgovca i potrošača. Od izuzetne važnosti su i oblici u kojima se maloprodaja odvija jer danas sve više jača utjecaj ostalih oblika prodaje, dok se sve manje kupoprodaja vrši preko uobičajenih maloprodajnih kanala. Različita istraživanja pokazuju kako hrvatska maloprodaja prolazi kroz velike promjene uz velike sličnosti s promjenama u Europi. Glavne promjene u maloprodaji događaju se kroz procese koncentracije, modernizacije, diversifikacije, standardizacije i internacionalizacije. Novi formati, organizacijske strukture te nove menadžerske sposobnosti uvelike su implementirane u hrvatskoj maloprodaji. Mnogi teoretičari smatraju kako je lokacija najvažniji kriterij za uspjeh ili neuspjeh maloprodaje, iako u današnje vrijeme sve više jača utjecaj informacijske tehnologije koja mijenja obrasce uobičajene kupoprodaje. Cilj u ovom radu je napraviti istraživanje kako bi se izvršila analiza maloprodajne strukture te pojasnila razlika u zastupljenosti samostalnih i planskih maloprodajnih aglomeracija u zapadnom dijelu Grada Zagreba.
Abstract (english)
Trade, as a term, means the exchange of products and offering services between manufacturer and buyer. In terms of importance, in the total GDP of the Republic of Croatia, it is in second place, just behind the manufacturing industry. A large role in the exchange of products and offering services to customers is offered by retailers whose task is mediate between producers and consumers or between wholesaler and consumers. Of great importance were also forms in which retail takes place because nowdays the influence of other forms of sales is growing stronger, and others sold less and less sales through excessive retail channels. Various researches show that Croatian retail is going through big changes with great similarities to the changes in Europe. The main changes in retail are happening through the processes of concentration, modernization, diversification, standardization and internationalization. New formats, organizational structures and new managerial skills have been largely implemented in Croatian retail. Many theorists believe that location is the most important criterion for the success or failure of retail, although nowdays the influence of information technology is growing stronger, changing the patterns of ordinary sales. The aim of this paper is to make a research in order to make an analysis of the retail structure and explain the difference in the representation of independent and planned retail agglomerations in the western part of the City of Zagreb.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:170598
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-13 10:54:51