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master's thesis
Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:927345
Šumaković, Aleksandra-Roberta
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Šumaković, A. R. (2020). Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:927345

Šumaković, Aleksandra Roberta. "Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:927345

Šumaković, Aleksandra Roberta. "Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:927345

Šumaković, A. R. (2020). 'Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:927345

Šumaković AR. Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:927345

A. R. Šumaković, "Analiza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:927345

Metadata
TitleAnaliza pozicioniranja otoka Raba kao dijela turističke ponude Kvarnera
Title (english)ANALYSIS OF THE POSITIONING OF THE ISLAND OF RAB AS A PART KVARNER TOURIST OFFERS
AuthorAleksandra-Roberta Šumaković
MentorJosip Mikulić (mentor)
MBZ: 258475
Committee memberDarko Prebežac (predsjednik povjerenstva)
Committee memberPetra Barišić (član povjerenstva)
Committee memberJosip Mikulić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Danas sve turističke destinacije pružaju slične usluge i proizvode, a istovremeno se opet puno razlikuju u paleti njihovih usluga. Kojim načinom će se postići ta razlika i „doživljaj“ nečeg drugačijeg puno ovisi o marketinškom aspektu i pozicioniranju destinacije. Upravo otok Rab ima priliku istaknuti se kao otok koji upotpunjava turističku ponudu Kvarnera, te primjenom marketinškim strategijama pokazati kako treba postići konkurentnost, inventivnost i originalnost u pozicioniranju destinacije svojom turističkom ponudom. Analizom anketa koje su bile namijenjene lokalnom stanovništvu otoka Raba i turistima koji su bili na otoku ili čuli za otok Rab pokazale su da se vidi napredak u osmišljavanju novih turističkih ponuda, ali da se i dalje nije uspio pozicionirati kao destinacija više kvalitete, koje je određena u poslovnom planu. Rezimirajući anketu, prikazali su se određene prednosti koje otok ima, te ideje koje treba slijediti za unaprjeđenje.
Abstract (english)
Today, all tourist destinations provide similar services and products, but in same time, they are significantly different in the range of their services. How that distinction is made and the "experience" of something else depends a lot on the marketing aspect and the marketing position of the destination. The island of Rab has the opportunity to stand out as an island that complements Kvarner's tourist offer, and by applying marketing strategies to show how to achieve competitiveness, inventiveness and originality in positioning a destination with its tourist offer. The analysis of surveys aimed at the locals of the island of Rab and tourists who were on or heard of the island of Rab showed that there was progress in the design of new tourist offers, but that it still failed to position itself as a higher quality destination, which was determined in the business plan. Summarizing the survey outlined the benefits that the island has and the ideas to be followed for improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:927345
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-07-24 12:17:22