prikaz prve stranice dokumenta ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA
Access restricted to students and staff of home institution
master's thesis
ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:060329
Pečet, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Pečet, I. (2020). ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:060329

Pečet, Ivana. "ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:060329

Pečet, Ivana. "ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:060329

Pečet, I. (2020). 'ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:060329

Pečet I. ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:060329

I. Pečet, "ZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:060329

Metadata
TitleZNAČAJ DRUŠTVENIH MREŽA U POSLOVANJU MALIH I SREDNJIH PODUZEĆA
Title (english)SIGNIFICANCE OF SOCIAL MEDIA FOR SMALL AND MEDIUM ENTERPRISES
AuthorIvana Pečet
MentorMihaela Mikić (mentor)
Committee memberMihaela Mikić (predsjednik povjerenstva)
Committee memberMarko Kolaković (član povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Mala i srednja poduzeća u svakoj državi čine bitan segment gospodarstva zbog njihove mnogobrojnosti. Upravo zato, ona su značajna za razvitak ekonomije države. Osim visokog udjela u ekonomiji, njihova važnost ogleda se i generiranju novih radnih mjesta. Pronalazak izvora financiranja i optimalno iskorištavanje resursa kroz odgovarajuću strategiju bitno je za mala i srednja poduzeća jer je njihov nastanak i razvoj od presudne važnosti za napredak države. Napretkom informacijskih tehnologija, koje su postale neizostavan dio poslovanja gotovo svakog poduzeća, digitalizacija ekonomije i društva dovela je do nastajanja digitalnog poduzetništva, čija razvijenost polako postaje ogledalo razvitka ekonomije države. Stoga je za mala i srednja poduzeća od iznimne važnosti praćenje promjena i trendova te usmjeravanje poslovne strategije ka internetu na kojem se danas nalazi većina potrošača. Ovaj rad pomnije će objasniti značajke malih i srednjih poduzeća te način na koji ona mogu integrirati društvene mreže u svoju strategiju i na taj način povećati svoju konkurentnost, a posljedično i uspješnost poslovanja.
Abstract (english)
Small and medium enterprises (SME), because of their multitude, make up a vital part of economy. Therefore, they are significant in economic development of a state. In addition, they generate a great number of new jobs for its population. Finding the right financing sources and their optimal use through an appropriate business strategy is of high importance for SMEs because their development is crucial for the economic progress of a state. Information technologies have become an essential part of day-to-day business which led to digitalization of economy and society. With entrepreneurs following and adding to this trend, digital entrepreneurship was born, and, today, it is an important factor for establishing the level of development of a state. So, it is of utmost importance for SMEs to create their strategy with the power of Internet in mind, as customers spend most of their time browsing. This paper will explain in more detali the main features of SMEs and in what way they can implement social media into their business strategy with the goal of increasing competitiveness and business performance.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:060329
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-16 17:57:08