prikaz prve stranice dokumenta UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y
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master's thesis
UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:919538
Šulić, Emma
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Šulić, E. (2020). UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:919538

Šulić, Emma. "UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:919538

Šulić, Emma. "UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:919538

Šulić, E. (2020). 'UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 20 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:919538

Šulić E. UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 January 20] Available at: https://urn.nsk.hr/urn:nbn:hr:148:919538

E. Šulić, "UTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:919538

Metadata
TitleUTJECAJ DRUŠTVENOG DISTANCIRANJA NA NAČIN KORIŠTENJA DRUŠTVENIH MREŽA KOD PRIPADNIKA GENERACIJE Y
Title (english)THE ROLE OF SOCIAL DISTANCING ON USAGE OF SOCIAL MEDIA BY GENERATION Y
AuthorEmma Šulić
MentorGoran Vlašić (mentor)
MBZ: 265372
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje vrijeme društvene mreže predstavljaju svakodnevicu mnogih ljudi, pa tako i generacije Y koja se vrlo često s njima i povezuje. Pripadnici ove generacije aktivno sudjeluju u digitalnom životu, prate trendove te aktivno koriste društvene mreže. Za njih društvene mreže označavaju povezanost sa svijetom, a u uvjetima globalne pandemije te pridržavanjem mjera društvenog distanciranja, predstavljaju i alat komunikacije kojim mogu nastaviti održavati socijalizaciju. U ovome radu istražena je teorijska pozadina socijalizacije i novog pojma društvenog distanciranja, kao i društvene mreže s naglaskom na nekolicinu odabranih. Također, istražen je i utjecaj društvenog distanciranja na način korištenja društvenih mreža kod promatrane generacije Y. Podaci su prikupljeni putem anketnog upitnika te prikazuju da generacija Y smatra kako društveno distanciranje nije u velikoj mjeri utjecalo na njihov svakodnevni život, no povećano je korištenje nekih društvenih mreža u vrijeme mjera društvenog distanciranja s naglaskom na njihovu upotrebu koja je orijentirana na zabavu i komunikaciju s drugim korisnicima istih.
Abstract (english)
Nowadays, social networks represent the everyday life of many people, including generation Y, which is very often associated with them. Members of this generation actively participate in digital life, follow trends and actively use social networks. For them, social networks signify connection with the world, and in the conditions of a global pandemic and adherence to measures of social distancing, they also represent a communication tool with which they can continue to maintain socialization. This paper investigates the theoretical background of socialization and the new concept of social distancing, as well as social networks with an emphasis on a select few. Also, the paper investigates the influence of social distancing on the way of using social networks in the observed generation Y. The data were collected through a survey questionnaire and show that generation Y believes that social distancing did not greatly affect their daily lives, but increased use of some social networks at the time of social distancing measures with an emphasis on their use which is oriented towards entertainment and communication with other users of the same.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:919538
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-21 10:50:05