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undergraduate thesis
POZICIONIRANJE ASORTIMANA U MALOPRODAJI
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:839382
Jurić, Jelena
University of Zagreb
Faculty of Economics and Business
Department of Mathematics

Institutional repository: REPEFZG

Cite this document

Jurić, J. (2020). POZICIONIRANJE ASORTIMANA U MALOPRODAJI (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:839382

Jurić, Jelena. "POZICIONIRANJE ASORTIMANA U MALOPRODAJI." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:839382

Jurić, Jelena. "POZICIONIRANJE ASORTIMANA U MALOPRODAJI." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:839382

Jurić, J. (2020). 'POZICIONIRANJE ASORTIMANA U MALOPRODAJI', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:839382

Jurić J. POZICIONIRANJE ASORTIMANA U MALOPRODAJI [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:839382

J. Jurić, "POZICIONIRANJE ASORTIMANA U MALOPRODAJI", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:839382

Metadata
TitlePOZICIONIRANJE ASORTIMANA U MALOPRODAJI
Title (english)ASSORTMENT POSITIONING IN RETAIL
AuthorJelena Jurić
MentorMirko Palić (mentor)
MBZ: 258071
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Mathematics)
Zagreb
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Maloprodaja je oblik prodavaonice u kojoj se kako sama riječ govori kupuje na malo. One mogu biti raznovrsnog asortimana, odnosno od primjerice diskonta pića do ekskluzivne prodavaonice nakita. Prodavaonice se razlikuju u više elemenata. Od samog uređenja ambijenta i plasiranju asortimana, zatim cijene,pa samog način pristupa prodavača klijentu. Navedeni elementi dio su marketinga, pojma koji označava skup procesa koji imaju za cilj unapređenje prodaje i ostvarivanje profita, odnosno marketinškog miksa koji se može iskombinirati na razne načine, ovisno o tome što se želi postići. Početak svake marketinške odluke je istraživanje tržište te segmentiranje istoga. U području marketinga informacije i istraživanje tržišta su ključna stvar za umanjivanje rizika i ostvarivanje profita. Ovaj rad detaljnije prikazuje način pozicioniranja asortimana kozmetičkih proizvoda na policama specijaliziranih prodavaonica. Opisuje što se sve događa oko određene marke jednog poduzeća da bi se ostvarilo unapređenje prodaje odnosno profit. Posljednje ali i ne manje bitno, kako psihologija kupca utječe na ostvarivanje prodaje.
Abstract (english)
Retail is a type of a store where, as the word itself says, it is purchased at retail. There is a wide range, from, for example, an liquor store to an exclusive jewelry store. Stores contrast in a few components. From the very arrangement of the interior, and positioning the assortment, then the prices, and the very way the seller approaches the client.These elements are part of marketing, a term that denotes a set of processes for improving sales and making a profit, or a marketing mix that can be combined in various ways, depending on what you want to achieve. The beginning of any marketing decision is market research and segmentation In the area of marketing, data, information and market research are key to reducing risk and making a profit. This paper presents in more detail the way of positioning the range of cosmetic products on the shelves of specialized stores. It describes what is happening around a certain brand of a company to improve sales or profit. Last, but not least how customer psychology affects sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:839382
Study programmeTitle: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business
Course: Trade business
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-22 11:29:52