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master's thesis
Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:107983
Rajčić, Josipa
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Rajčić, J. (2020). Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:107983

Rajčić, Josipa. "Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:107983

Rajčić, Josipa. "Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:107983

Rajčić, J. (2020). 'Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:148:107983

Rajčić J. Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:107983

J. Rajčić, "Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:107983

Metadata
TitleSustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća
Title (english)Early warning system as a business crisis management instrument through the examples of selected small businesses
AuthorJosipa Rajčić
MentorDavor Labaš (mentor)
Committee memberMartina Sopta (predsjednik povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Cilj diplomskog rada "Sustav ranog upozorenja kao instrument upravljanja poslovnom krizom na primjeru odabranih malih poduzeća" je prikazati važnost sustava ranog upozorenja pri identifikaciji poslovne krize i njihovog korištenja u malim poduzećima. Najvažniji cilj provedenog istraživanja na uzorku od 220 poduzeća te intervjua je istražiti raširenost i praksu korištenja sustava ranog upozorenja u malim poduzećima u Hrvatskoj. Također se istraživanjem ispituje važnost promatranja okoline malih poduzeća u Hrvatskoj, koriste li informacije dostupne u okruženju te koliko je provođenje takvog sustava pomoglo u aktualnoj krizi nastaloj zbog epidemije korona virusa. Iz empirijskog dijela rada možemo zaključiti da hrvatska poduzeća shvaćaju važnost promatranja kruženja, ali da se ono uglavnom provodi neformalno. U turbulentnim uvjetima suvremenog poslovanja kontinuirano promatranje okoline i prilagođavanje promjenama neophodno je za uspješno poslovanje, ali i sam opstanak na tržištu. Ključno je podizanje svijesti o važnosti prevencije krize, osluškivanje ranih signala i implementaciju navedenih sustava.
Abstract (english)
This Master's thesis: Early warning system as a risk management instrument on the example of selected small businesses" aims to show the importance of early warning systems in identifying business crises and their use in small businesses. The most important goal of the research conducted on a sample of 220 companies and an intervju, is to investigate the prevalence and practice of using the early warning system in small businesses in Croatia. The research also examines the importance of observing the environment of small businesses in Croatia, whether they use the information available in the environment and how much the implementation of such a system has helped in the current crisis caused by the coronavirus epidemic. From the empirical part of the paper, we can conclude that Croatian companies understand the importance of observing the environment, but that it is mostly carried out informally. In the turbulent conditions of modern business, continuous observation of the environment and adaptation to change is necessary for a successful business, but also the very survival of the market. It is crucial to raise awareness of the importance of crisis prevention, listen to early signals and implement these systems.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:107983
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Analysis and Business planning
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2020-09-22 17:24:07