prikaz prve stranice dokumenta Utjecaj virtualne stvarnosti na razvoj tržišta
Access restricted to students and staff of home institution
master's thesis
Utjecaj virtualne stvarnosti na razvoj tržišta
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:933886
Kukrika, Dora
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Kukrika, D. (2020). Utjecaj virtualne stvarnosti na razvoj tržišta (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:933886

Kukrika, Dora. "Utjecaj virtualne stvarnosti na razvoj tržišta." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:933886

Kukrika, Dora. "Utjecaj virtualne stvarnosti na razvoj tržišta." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:933886

Kukrika, D. (2020). 'Utjecaj virtualne stvarnosti na razvoj tržišta', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:933886

Kukrika D. Utjecaj virtualne stvarnosti na razvoj tržišta [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:933886

D. Kukrika, "Utjecaj virtualne stvarnosti na razvoj tržišta", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:933886

Metadata
TitleUtjecaj virtualne stvarnosti na razvoj tržišta
Title (english)The Impact of Virtual Reality on Market Development
AuthorDora Kukrika
MentorJovana Zoroja (mentor)
Committee memberJovana Zoroja (predsjednik povjerenstva)
Committee memberIvan Strugar (član povjerenstva)
Committee memberMirjana Pejić Bach (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Tema diplomskog rada je: „Utjecaj virtualne stvarnosti na razvoj tržišta“ koji analizira mogućnost transformacije poslovne strategije uz pomoć virtualne stvarnosti koja bi poboljšala plasman proizvoda i privukla nove kupce. Osnovni cilj rada je prikazati važnost primjene virtualne stvarnosti u unapređivanju tržišne ponude kako bi se promijenio stav potencijalnog kupca koji do tog trenutka nije imao namjeru o kupnji. Virtualni razvoj omogućuje transformaciju promotivne strategije koja stvara veću segmentaciju tržišta, personalizirani sadržaj ponude i naknadno poboljšavanje učinkovitost i djelotvornosti. Analiza provedene ankete prikazuje mišljenje korisnika o primjeni virtualnih platformi koje bi razvijale različita područja i analizira trenutan razvoj virtualne stvarnosti na području Hrvatske. Rad potvrđuje kako bi veći stupanj digitalizacije omogućio praćenje svjetskih trendova i plasiranje proizvoda na globalnoj razini.
Abstract (english)
The topic of the master thesis is: “The Impact of Virtual Reality on Market Development“ which analyzes the possibility of transforming business strategy with virtual reality that would improve product placement and attract new customers. The main goal oft this paper is to show the importance of applying virtual reality in improving the market offer in order to change the attitude of a potential customer who until then had no purchase intentions . Virtual development enables the transformation of a promotional strategy that creates grater market segmentation, personalized offer content and subsequent improvement of efficiency and effectiveness. Results of the conducted survey present the opinion of users on the application of virtual platforms that would develop different areas and analyzes the current development of virtual reality in Croatia. The paper confirms that that a higher degree of digitalization would enable the monitoring of world trends and the placement of products on a global level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:933886
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-22 18:35:10