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undergraduate thesis
Promocija Republike Hrvatske kroz vrhunski sport
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:658066
Kvesić, Sara
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Kvesić, S. (2020). Promocija Republike Hrvatske kroz vrhunski sport (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:658066

Kvesić, Sara. "Promocija Republike Hrvatske kroz vrhunski sport." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:658066

Kvesić, Sara. "Promocija Republike Hrvatske kroz vrhunski sport." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:658066

Kvesić, S. (2020). 'Promocija Republike Hrvatske kroz vrhunski sport', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:658066

Kvesić S. Promocija Republike Hrvatske kroz vrhunski sport [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:658066

S. Kvesić, "Promocija Republike Hrvatske kroz vrhunski sport", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:658066

Metadata
TitlePromocija Republike Hrvatske kroz vrhunski sport
AuthorSara Kvesić
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sport je vrlo bitan segment naše svakidašnjice. Obzirom na svoju važnost, ne čudi što se dobro pozicionira na tržištu gdje pritom obuhvaća i druge grane poput marketinga, promidžbe, brendiranja, prodaje sportskih proizvoda i sl. Raznorazni elementi marketinga ključni su za uspješnost same promocije. Hrvatska se može pohvaliti velikim sportskim postignućima, stoga će u ovom radu naglasak biti na vrhunskim sportašima koji su od izuzetnog značaja za promociju Republike Hrvatske kao države, u svijetu. Poseban značaj pridaje se globalnim medijima, koji imaju veliku važnost u stvaranju događaja, ali i prenošenju dojmova i slika te na taj način doprinose stvaranju imidža države i jačanju nacionalnog identiteta. Imajući to sve u vidu, možemo zaključiti da je sport postao puno više od društvene aktivnosti i da je prerastao u jednu vrlo bitnu gospodarsku granu, koja jača ekonomiju svake države.
Abstract (english)
Sport is a very important segment of our daily life. Given its importance, it is not surprising that it is well positioned at market where it includes other branches such as marketing, promotion, branding, sales of sports products, etc. Various elements of marketing are the key to the success of the promotion itself. Croatia has great sports achievements, so in this degree the emphasis will be on the top athletes who are of great importance for the promotion of the Republic of Croatia as a country, in the world. Special importance is given to global media, which is of great importance in the creation events, but also the transfer of impressions and images, thereby contributing to the creation of the image of the state and the strengthening of national identity. With all this in mind, we can conclude that sport has become much more than a social activity and it is growning into a very important industry, which strengthens the economy of each country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:658066
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-23 09:45:36