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undergraduate thesis
PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:929234
Mrvčić, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Mrvčić, I. (2020). PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:929234

Mrvčić, Ivana. "PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:929234

Mrvčić, Ivana. "PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:929234

Mrvčić, I. (2020). 'PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:929234

Mrvčić I. PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:929234

I. Mrvčić, "PREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:929234

Metadata
TitlePREFERENCIJE STARIJIH GENERACIJA PREMA OBLICIMA PRODAJE IZVAN PRODAVAONICE
Title (english)PREFERENCES OF OLDER GENERATIONS ACCORDING TO FROMS OF SALES OUTSIDE THE STORE
AuthorIvana Mrvčić
MentorSanda Renko (mentor)
MBZ: 246584
Committee memberTomislav Baković (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Povećani udio starijeg stanovništva u ukupnom stanovništvu u Republici Hrvatskoj, ali i u svijetu rezultira mnogim promjenama u demografskom i gospodarskom razvoju. Pripadnici starijih generacija sporije prate inovativnosti te se teže prilagođavaju novim trendovima, a posebice trendovima na području tržišta. Tržište danas nudi različite oblike prodaje izvan prodavaonice, no istraživanje, provedeno u ovom završnom radu, je potvrdilo kako starije generacije prodavaonicu zamjenjuju najstarijim oblikom trgovine, tj. tržnicom dok su oblici prodaje prilikom kojih ne mogu vidjeti i isprobati proizvod na nižoj razini njihovih preferencija.
Abstract (english)
Larger share of the elderly population in Republic of Croatia and the rest of the world is causing many changes regarding demographic and economic development. Elderly people take more time to adjust to new trends and innovations, especially market trends. The market today offers different forms of out-of-store sale, but research conducted in this Final paper confirmed that elderly people are replacing the store with the oldest forms of stores which are regular markets. The forms of sale in which they can't see or try the product are lower on their list of preferences.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:929234
Study programmeTitle: Business economy; specializations in: Trade business, Tourism business, Accounting and financial business
Course: Trade business
Study programme type: professional
Study level: undergraduate
Academic / professional title: Stručni prvostupnik (Stručni prvostupnik)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-09-24 05:40:45