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master's thesis
ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:401648
Šoše, Lara
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

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Šoše, L. (2020). ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:401648

Šoše, Lara. "ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:401648

Šoše, Lara. "ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:401648

Šoše, L. (2020). 'ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:401648

Šoše L. ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:401648

L. Šoše, "ANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:401648

Metadata
TitleANALYSIS OF ENVIRONMENTAL AWARENESS OF CONSUMERS WITH APPLICATION OF CLUSTER ANALYSIS
AuthorLara Šoše
MentorMirjana Pejić Bach (mentor)
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberJovana Zoroja (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
The topic of this master thesis is: ‘The analysis of environmental awareness of consumers with the application of cluster analysis’. The objective of the research is to gain an insight on the consumer behavior towards the green products on the Croatian market and to group them into clusters to be able to recognize their common characteristics. Research methodologies used are: survey questionnaire and testing of existing conceptual solutions and tools, in this case Weka software, for conducting the cluster analysis of the gathered data. Questionnaire consists of questions regarding the respondent's attitude on environmentally-friendly products. For example, packaging and products they prefer, are they avoiding plastic packaging, do they use plastic bags, are they willing to pay more for a more environmentally friendly product, are they careful whether the product was tested on animals etc.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:401648
Study programmeTitle: Business economics-managerial informatics; specializations in: Managerial informatics
Course: Managerial informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomnije (magistar/magistra ekonomnije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Embargo expiration date: 2021-09-24
Terms of useLicence In copyright icon
Created on2020-09-24 12:28:41