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undergraduate thesis
ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:202084
Perković, Andrea
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Perković, A. (2020). ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:202084

Perković, Andrea. "ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:202084

Perković, Andrea. "ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:202084

Perković, A. (2020). 'ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:202084

Perković A. ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:202084

A. Perković, "ULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:202084

Metadata
TitleULOGA I VAŽNOST TUROPERATORA SPECIJALISTA U KREIRANJU PROIZVODA U ZDRAVSTVENOM TURIZMU
Title (english)THE ROLE AND IMPORTANCE OF TOUR OPERATOR SPECIALISTS IN CREATION OF HEALTH TOURISM PRODUCT
AuthorAndrea Perković
MentorIngeborg Matečić (mentor)
MBZ: 321515
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Zdravlje kao motiv putovanja prisutno je u gotovo svim oblicima turizma, a u zdravstvenom turizmu primaran je motiv putovanja. Zdravstveni turizam specifičan je oblik turizma koji se posljednjih godina ubrzano razvija pod utjecajem raznih čimbenika. Starenje stanovništva uzrokuje veće potrebe za zdravstvenim uslugama, dostignuća na području tehnologije štede vrijeme i novac omogućavajući bolju prometnu povezanost i veću dostupnost informacija, težnja za zdravim životnim stilom potiče osmišljavanje novih zdravstvenih usluga, a stanje u nacionalnim zdravstvenim sustavima potiče na traženje alternativnih načina za pristupanje zdravstvenim uslugama. Alternativan način za pristupanje zdravstvenim uslugama omogućavaju turoperatori koji su se specijalizirali za zdravstveni turizam. Turoperatori specijalizirani za zdravstveni turizam sudjeluju u kreiranju proizvoda u zdravstvenom turizmu. Zdravstveni turizam kompleksan je turistički proizvod koji se sastoji specijaliziranih sadržaja i usluga na putovanjima koja su motivirana zdravstvenim potrebama. Cilj ovog završnog rada je istražiti i protumačiti ulogu i važnost turoperatora specijaliziranih za zdravstveni turizam pri kreiranju proizvoda u tom specifičnom obliku turizma.
Abstract (english)
Health as a motive for travel is present in almost all forms of tourism, and in health tourism it is the primary motive for travel. Health tourism is a specific form of tourism that has been developing rapidly in recent years under the influence of various factors. Population aging causes greater needs for health services, advances in technology save time and money by enabling better transport connections and greater availability of information, the pursuit of a healthy lifestyle encourages the design of new health services, and the situation in national health systems encourages the search for alternative ways to access health services. An alternative way to access health services is provided by tour operators who specialize in health tourism. Tour operators specialized in health tourism participate in the creation of products in health tourism. Health tourism is a complex tourism product consisting of specialized content and services during travel that is motivated by health needs. The aim of this paper is to investigate and interpret the role and importance of tour operators specialized in health tourism in creating products in this specific form of tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:202084
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-24 17:56:01