Human resource management has evolved through the emergence and development of social networks, and the tools which are available through the use of social networks are often used in the modern business world. Every human resource management activity can be brought to a new level by implementing social networks. High levels of connectivity between individuals and companies, potential to reach a wide audience, and the speed and cost efficiency of communicating have made social networks a popular choice of organizations when it comes to employee recruitment and employer brand maintenance, which can result in a more competitive workforce in the future. The aim of the conducted empirical research was to examine if the way university students view employers could be affected by certain activities or attributes presented by the employer on social media. Attitudes, habits and behaviors regarding using social media in order to search for a job have also been examined. Survey results imply that respondents often use social networks in order to search for jobs and consider social networks to be a useful tool in the context of job search. Results have also shown that certain activities and attributes of employers on social media, such as highlighting organizational culture and the amount of information included in job advertisements, significantly affect respondents' opinions about employers.