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master's thesis
Utjecaj razvoja e-trgovine na prodaju glazbe
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:962628
Martini, Tomislav
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Martini, T. (2020). Utjecaj razvoja e-trgovine na prodaju glazbe (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:962628

Martini, Tomislav. "Utjecaj razvoja e-trgovine na prodaju glazbe." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:962628

Martini, Tomislav. "Utjecaj razvoja e-trgovine na prodaju glazbe." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:962628

Martini, T. (2020). 'Utjecaj razvoja e-trgovine na prodaju glazbe', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:962628

Martini T. Utjecaj razvoja e-trgovine na prodaju glazbe [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:962628

T. Martini, "Utjecaj razvoja e-trgovine na prodaju glazbe", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:962628

Metadata
TitleUtjecaj razvoja e-trgovine na prodaju glazbe
Title (english)The influence of e-commerce development on music sales
AuthorTomislav Martini
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberBlaženka Knežević (predsjednik povjerenstva)
Committee memberNikola Knego (član povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Elektronička trgovina svakim danom je sve važniji aspekt poslovnog svijeta. Glazbena industrija jedna je od najizloženijih utjecaju razvoja e-trgovine zbog čega je došlo do velikih promjena unutar nje. Priroda glazbenog marketinga se mijenja, a glazbenici se konceptualiziraju kao poslovni ljudi koji se bave s više od same proizvodnje glazbe. U ovome radu fokus je usmjeren na digitalizaciju glazbene industrije i kako i koliko se ona promijenila kao posljedica te digitalizacije. Ustanovljeno je da su razvojem novih tehnologija proizašli novi načini distribucije i promocije glazbe koji su u potpunosti preuzeli tržište, dok su tradicionalni načini ili izgubili veliki dio udjela na tržištu, ili su u potpunosti nestali.
Abstract (english)
E-commerce is an increasingly important aspect of the business world every day. The music industry is one of the most exposed to the development of e-commerce which has led to major changes within it. The nature of music marketing is changing, and musicians are conceptualizing themselves as business people engaged in more than just music production. In this paper, the focus is on the digitalization of the music industry and how and to what extent it has changed as a result of this digitalization. It has been found that the development of new technologies has resulted in new ways of distributing and promoting music that have completely taken over the market, while traditional ways have either lost much of their market share, or have completely disappeared
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:962628
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-26 11:22:44