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undergraduate thesis
Organizacija i marketing nabave na primjeru poduzeća Saponia d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:370247
Rovišan, Ana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Rovišan, A. (2020). Organizacija i marketing nabave na primjeru poduzeća Saponia d.d. (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:370247

Rovišan, Ana. "Organizacija i marketing nabave na primjeru poduzeća Saponia d.d.." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:370247

Rovišan, Ana. "Organizacija i marketing nabave na primjeru poduzeća Saponia d.d.." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:370247

Rovišan, A. (2020). 'Organizacija i marketing nabave na primjeru poduzeća Saponia d.d.', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:370247

Rovišan A. Organizacija i marketing nabave na primjeru poduzeća Saponia d.d. [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:148:370247

A. Rovišan, "Organizacija i marketing nabave na primjeru poduzeća Saponia d.d.", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:370247

Metadata
TitleOrganizacija i marketing nabave na primjeru poduzeća Saponia d.d.
Title (english)Procurement organization and marketing on the example of Saponia d.d.
AuthorAna Rovišan
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberBlaženka Knežević (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Struktura rada podijeljena je na pet tematskih cjelina. Uvodno poglavlje definira problematiku i predmet rada, odnosno svrhu i cilj. Drugo poglavlje pod naslovom „Položaj nabave u organizacijskoj strukturi“ definira cilj procesa organiziranja nabave te navodi podjelu organizacije sustava nabave s naglaskom na analizu i sintezu zadataka nabave. Treće poglavlje pod naslovom „ Pojmovno određenje marketinga nabave“ ističe definiciju nabave te njezinu svrhu i ciljeve i opisuje razlike između klasične nabave i marketing nabave. Opisuje se i uloga marketinga nabave i faze procesa. Četvrto poglavlje pod naslovom „Primjer marketinga nabave u poduzeću Saponia d.d.“ na konkretnom primjeru prikazuje funkcioniranje i ulogu marketinga nabave u određenoj organizaciji. Peto poglavlje rada je zaključno i daje sveobuhvatan prikaz navedenog u radu.
Abstract (english)
The structure of the thesis is divided on five thematic topics. Introduction defines problematics and the subject of the paper, as well as the purpose and goal. Second chapter under the title ''Procurement position in organizational sructure'' defines the goal of the organizing process and states division of the organization of the procurement system with an emphasis on the analysis and synthesis of the procurement task. Third chapter under the title ''Conceptual definition of procurement marketing'' emphasizes the definition of procurement and its purpose and objectives and describes the differences between the classic procurement and marketing procurement. Role of marketing procurement and the process phase is being explaned as well. The fourth chapter also known as '' An example of procurement marketing in the company ''Saponia d.d.'' shows the functioning and role of marketing procurement on a particular example in a specific organization. The fifth chapter of the paper is concluding and gives a comprehensive overview of what is stated in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:370247
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Trade Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-09-28 14:34:50