prikaz prve stranice dokumenta The impact of fast-fashion retailers in e-commerce
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undergraduate thesis
The impact of fast-fashion retailers in e-commerce
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:322562
Tomaš, Filomena
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Tomaš, F. (2020). The impact of fast-fashion retailers in e-commerce (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:322562

Tomaš, Filomena. "The impact of fast-fashion retailers in e-commerce." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:322562

Tomaš, Filomena. "The impact of fast-fashion retailers in e-commerce." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:322562

Tomaš, F. (2020). 'The impact of fast-fashion retailers in e-commerce', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:322562

Tomaš F. The impact of fast-fashion retailers in e-commerce [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:322562

F. Tomaš, "The impact of fast-fashion retailers in e-commerce", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:322562

Metadata
TitleThe impact of fast-fashion retailers in e-commerce
AuthorFilomena Tomaš
MentorMario Spremić (mentor)
MBZ: 233591
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The purpose of this paper is to examine the relationship and impact of the fast fashion industry in e-commerce. E-commerce business defines the activities of selling, buying of services and goods, through the electric network. This study is aimed to understand and analyse how fast-fashion retailers apply their strategy to maximize profit, with frequent turnover in the goods while applying technology and e-commerce as one of the main plans of action. Fast fashion has changed the way consumers think and spend. It is evident that consumers are attracted to fast fashion goods, the high turnover, and the affordability of the said goods. The increase in consumption from customers can have a positive impact, but also a negative impact on the environment. The main method of research is going to focus on Business to Consumer (B2C) online retailers, and the motivation that drives the consumers to purchase in-store and online.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:322562
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-29 17:27:20