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master's thesis
Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:335540
Topić, Sara
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Topić, S. (2020). Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:335540

Topić, Sara. "Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:335540

Topić, Sara. "Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:335540

Topić, S. (2020). 'Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:335540

Topić S. Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:335540

S. Topić, "Utjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:335540

Metadata
TitleUtjecaj pandemije COVID-19 na maloprodaju prehrambenih proizvoda
Title (english)The impact of the COVID-19 pandemic on food product retail
AuthorSara Topić
MentorBlaženka Knežević (mentor)
MBZ: 246630
Committee memberNikola Knego (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Pandemija uzrokovana virusom COVID-19 ostavila je utjecaj na društva i gospodarstva diljem svijeta. Slijedom raznih mjera o prevenciji širenja zaraze, u Republici Hrvatskoj su na neko vrijeme bili zatvoreni svi ugostiteljski i uslužni objekti te sve trgovine, osim trgovina prehrambenih proizvoda i higijenskih potrepština. Zatvaranjem velikog broja trgovina i tržnica, značajno se povećala online prodaja. Oni maloprodavači koji su već imali razrađen multikanalni pristup lakše su se prilagodili novonastalim okolnostima. Potrošači, vođeni osjećajem straha, neizvjesnosti te radi vlastite sigurnosti, promijenili su i prilagodili svoje potrošačke navike i ponašanje. Također, pojavili su se i intenzivirali novi oblici online komunikacije s potrošačima u području maloprodaje prehrambenih proizvoda. U radu su navedeni rezultati istraživanja o utjecaju pandemije COVID-19 na ponašanje potrošača u maloprodaji prehrambenih proizvoda i na multikanalnu maloprodaju.
Abstract (english)
The pandemic caused by the COVID-19 virus has left an impact on societies and economies around the world. In the Republic of Croatia for some time, all catering and service facilities and all shops, except shops with food products and hygiene supplies, were closed in order to prevent the spread of the infection. By closing a large number of stores and marketplace, online sales have increased significantly. Those retailers who have already elaborate the multichannel approach was easier to adapt to the new circumstances. Consumers who were led with a fear and uncertainty, changed and adjusted their own consumer habits and behavior for their own safety. Also, new forms of online communication with consumers in the field of food retail have occurred and intensified. The paper presents the results of research on the impact of the COVID-19 pandemic on consumers behavior in food retail and multichannel retail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:335540
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-09-29 19:06:36