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undergraduate thesis
Promocija proizvoda na maloprodajnom mjestu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:589466
Barišić, Marija
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Barišić, M. (2020). Promocija proizvoda na maloprodajnom mjestu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:589466

Barišić, Marija. "Promocija proizvoda na maloprodajnom mjestu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:589466

Barišić, Marija. "Promocija proizvoda na maloprodajnom mjestu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:589466

Barišić, M. (2020). 'Promocija proizvoda na maloprodajnom mjestu', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:148:589466

Barišić M. Promocija proizvoda na maloprodajnom mjestu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:148:589466

M. Barišić, "Promocija proizvoda na maloprodajnom mjestu", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:589466

Metadata
TitlePromocija proizvoda na maloprodajnom mjestu
Title (english)Promotion of products at retail outlet
AuthorMarija Barišić
MentorMirko Palić (mentor)
MBZ: 258071
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog rada je pozicioniranje proizvoda na maloprodajnom mjestu. Elementom pozicioniranja proizvoda želi se postići reakcija kod kupaca kako bi prepoznali prednosti ponuđenog asortimana odnosno proizvoda nad konkurencijom. Sve je veća prisutnost novih tehnologija te raznih mogućnosti u dizajniranju promotivnih materijala kako bi poduzeća predstavila svoje proizvode stoga je vrlo bitno odabrati prikladne. Putem istraživanja i analiza je potrebno otkriti želje i potrebe kupaca te im se prilagoditi jer su kupci temelj poslovanja poduzeća. Stvaranje drugačijih i privlačnih pozicija asortimana zahtjeva razumijevanje kupaca te njihovih želja, potreba te aktivnosti konkurencije. Unapređenje prodaje dobiva na važnosti jer nudi efikasna rješenja i ideje o izlaganju proizvoda, planiranju prostora, slaganju proizvoda te korištenju promotivnih materijala. Pozicioniranje proizvoda na maloprodajnom mjestu zahtjeva dosta rada i kreativnosti, a na primjeru poduzeća Lidl može se vidjeti kako uspješno upravljati ovim marketinškim elementom.
Abstract (english)
The subject of this thesis is product positioning at the retail point. With element of product positioning we want to achieve a reaction from customers in order to recognize the advantages of the offered range or product over the competition. There is a growing presence of new technologies and various possibilities in designing promotional materials for companies to present their products, so it is very important to choose the appropriate ones. Through research and analysis, it is necessary to discover the wishes and needs of customers and adapt to them because customers are the foundation of a company's business. Creating different and attractive assortment items requires an understanding of customers and their wishes, needs and competition activities. Sales promotion is gaining in importance because it offers efficient solutions and ideas on product display, space planning, product stacking and the use of promotional materials. Positioning a product at a retail location requires a lot of work and creativity, and the example of Lidl shows how to successfully manage this marketing element.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:589466
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-09-29 20:27:05