Distribution consists of all activities that serve to distribute the goods produced to users. A distribution channel is defined as a set of independent organizations involved in the process of making and supplying products or services available for use or consumption. The distribution system can be divided into two subsystems. The first, the acquisition distribution system, deals with the management of distribution channels, while the logistics distribution system deals with the movement of products. The distribution system is structured differently for different products because the distribution channel depends on different factors. The function of sales and distribution is to establish links between markets and production. Distribution means physical distribution and distribution channels. Physical distribution consists of the handling of the goods themselves, and the distribution channels indicate the ways in which the product travels from producer to consumer. Distributors are manufacturers, trade companies, trade service companies and consumers. In the case of a direct distribution channel, the producer sells goods to individual consumers without intermediaries, and in the case of an indirect channel, trade is present as an intermediary. The number of intermediaries depends on the chosen strategy. Thus, intensive distribution takes place with a large number of intermediaries, exclusive distribution gives a certain number of intermediaries exclusively to the distribution of products, while selective distribution involves several selected intermediaries. Distribution channels are usually subject to a combination of variable distribution patterns in order to achieve a competitive advantage. Positioning, ie shaping the image and offer of the company is important for easier promotion on the market. Marketing management is based on brand management. Thus, on the one hand, products and services serve to meet the needs of consumers, and on the other hand to achieve the company's goals. The transport and storage of particularly sensitive products such as food products requires special attention. Also, priority will be given to those products that are consumed faster. Transport and handling of products are shown on the example of meat and dairy products.