prikaz prve stranice dokumenta Usage of digital marketing in family farm and small businesses in Croatia
  Download
PDF 1.33 MB
undergraduate thesis
Usage of digital marketing in family farm and small businesses in Croatia
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:742560
Lapov, Laura
University of Zagreb
Faculty of Economics and Business
Department of International Economics

Institutional repository: REPEFZG

Cite this document

Lapov, L. (2020). Usage of digital marketing in family farm and small businesses in Croatia (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:742560

Lapov, Laura. "Usage of digital marketing in family farm and small businesses in Croatia." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:742560

Lapov, Laura. "Usage of digital marketing in family farm and small businesses in Croatia." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:742560

Lapov, L. (2020). 'Usage of digital marketing in family farm and small businesses in Croatia', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 15 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:742560

Lapov L. Usage of digital marketing in family farm and small businesses in Croatia [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 July 15] Available at: https://urn.nsk.hr/urn:nbn:hr:148:742560

L. Lapov, "Usage of digital marketing in family farm and small businesses in Croatia", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:742560

Metadata
TitleUsage of digital marketing in family farm and small businesses in Croatia
AuthorLaura Lapov
MentorMarina Dabić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of International Economics)
Zagreb
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
Agriculture and family farms in various forms have existed for centuries. With the development of technology and of new occupations, interest in working in agriculture has decreased. Even though a big number of the smaller family farms were replaced by mass production, they haven't stop existing, and today new farms are forming fighting for their place at the market. With some new trends, new ideas and subvention plans the owners of family farms and small business are trying to be a valid competition to big companies. Marketing has also evolved and with the development of the Internet and new technologies a new types of marketing was born, better known as digital marketing. Large companies with developed marketing departments have without doubt followed marketing developments and adjusted their marketing techniques and plans. They implemented digital marketing in their everday marketing activities and it became a part o their marketing strategy. The main objective of this paper is to identify the usage of digital marketing in family farm and small business in Croatia. The survey was conducted on 59 family farms and small businesses to gain insight into their business and the use of digital marketing in their day-to-day business.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:742560
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-30 20:23:10