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master's thesis
PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:372762
Šiško, Berislav
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Šiško, B. (2020). PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:372762

Šiško, Berislav. "PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:372762

Šiško, Berislav. "PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:372762

Šiško, B. (2020). 'PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:372762

Šiško B. PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:148:372762

B. Šiško, "PERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:372762

Metadata
TitlePERCIPIRANE KORISTI I PERCIPIRANI RIZICI U KUPNJI MOBILNOG UREĐAJA PUTEM INTERNETA
Title (english)PERCEIVED BENEFITS AND PERCEIVED RISKS IN ONLINE PURCHASING OF A MOBILE DEVICE
AuthorBerislav Šiško
MentorSunčana Piri Rajh (mentor)
MBZ: 246604
Committee memberSunčana Piri Rajh (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
Committee memberIrena Pandža Bajs (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj je ovoga rada istražiti koje su dominantne percipirane koristi u kupnji mobilnoga uređaja na internetu te s kojom se dimenzijom percipiranoga rizika potrošači većinom suočavaju prilikom takve kupnje. Percipirane koristi i dominantni percipirani rizici izraženi su u tvrdnjama u provedenom anketnom istraživanju. Ispitanici su iskazali svoje slaganje ili neslaganje s određenom tvrdnjom. Uzorkom je obuhvaćeno 126 ispitanika te je analiza podataka dala uvid u koristi i rizike koje potrošači percipiraju tijekom kupnje mobilnoga uređaja na internetu. Ustanovilo se da ispitanici više percipiraju koristi nego rizike u kupnji mobilnoga uređaja na internetu.
Abstract (english)
The aim of this research was investigate which are the dominant perceived benefits in purchasing mobile device in internet shopping and which dimension of perceived risk consumers predominantly face when they purchase a mobile device in internet shopping. Dominant perceived benefits and risks were expressed through claims in conducted survey questionnaire. Respondents expressed their agreement, or disagreement, with claims. The sample included 126 respondents and the data analysis provided insights of the perceived benefits and perceived risks when consumers purchase a mobile device in internet shopping. It has been established that respondents perceive more benefits than perceived risks in purchasing a mobile device over the internet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:372762
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-10-01 19:26:23