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master's thesis
Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:592085
Karačić, Adriana
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

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Karačić, A. (2020). Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:592085

Karačić, Adriana. "Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:592085

Karačić, Adriana. "Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:592085

Karačić, A. (2020). 'Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:592085

Karačić A. Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 October 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:592085

A. Karačić, "Važnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:592085

Metadata
TitleVažnost povjerenja korisnika usluga u ekonomiji dijeljenja na primjeru digitalne platforme Blablacar
Title (english)The importance of trust with sharing economy service users based on Blablacar digital platform
AuthorAdriana Karačić
MentorIvana Marić (mentor)
Committee memberAna Aleksić (predsjednik povjerenstva)
Committee memberIvana Marić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Aktualnost teme ekonomije dijeljenja kao nove vrste poslovnog modela u kojem su aktivnosti generirane posredovanjem digitalnih platformi, postavlja nam pitanje na koji način pojedinac može pouzdano pristupiti korištenju takvog mehanizma. Ovaj rad pruža pregled ekonomije dijeljenja i njenog tržišta te se fok usira na povjerenje kao najbitnijeg faktora u procesu odlučivanja o sudjelovanju u suradničkim aktivnostima. Provedenim istraživanjem metodom anketnog upitnika zaključeno je da je zadovoljavanje određene razine povjerenja prema platformi i njenim korisnici ma preduvjet za uključivanje u aktivnosti dijeljenja prijevoza na primjeru BlaBlaCar platforme. Također, najbitniji podaci za korisnike digitalnih platformi u sklopu ekonomije dijeljenja su informacije o reputaciji i sigurnosti mehanizma platforme, osnovne informacije o korisnicima te recenzije koje su utemeljene na iskustvima ostalih sudionika.
Abstract (english)
The curren of the topic of sharing economy as a new type of business model in which activities are generated through digital platforms, raises the question of how an individual can reliably approach the use of such a mechanism. This paper provides an overview of the sharing economy and its market. Also, it focuses on the concept of trust as the most important factor in the decisionmaking process survey conducted by the method on participating in collaborative activities. of questionnaire. It was concluded tha By the t meeting certain levels of trust in the platform and its users is a prerequisite for involvement in transport sharing activities on the example of the BlaBlaCar platform. Also, the crucial platforms within the sharing economy is data for users of digital information on the reputation and security mechanisms of the platform, previous experiences .
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:592085
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-10-05 12:56:16