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master's thesis
Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2020. urn:nbn:hr:148:610493
Šušak Anić, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

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Šušak Anić, I. (2020). Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:610493

Šušak Anić, Ivana. "Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:610493

Šušak Anić, Ivana. "Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2020. https://urn.nsk.hr/urn:nbn:hr:148:610493

Šušak Anić, I. (2020). 'Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 14 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:610493

Šušak Anić I. Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2020 [cited 2024 July 14] Available at: https://urn.nsk.hr/urn:nbn:hr:148:610493

I. Šušak Anić, "Utjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:148:610493

Metadata
TitleUtjecaj društvenih mreža na elektroničku trgovinu s posebnim osvrtom na kozmetičku industriju
Title (english)Imapct od social networks on e-commerce with special reference to the cosmetic industry
AuthorIvana Šušak Anić
MentorMate Damić (mentor)
MBZ: 349184
Committee memberMate Damić (predsjednik povjerenstva)
Committee memberDora Naletina (član povjerenstva)
Committee memberNikola Knego (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem Interneta, pojavili su se novi trendovi koji traže brze odgovore i prilagodbe. Poduzeća su prihvatili potrebu za uvođenjem elektroničke trgovine, koja im je donijela znatne prednosti kako s financijske strane tako i sa strane kupaca koji uzvraćaju sa svojom lojalnošću. Samim uvođenjem elektroničke trgovine u poslovanje, vežu se i nove marketinške aktivnosti poput društvenih mreža koje su doživljele svoj procvat te su postale bazirane na stvaranju jednostavnije kupnje, vizualnog indentita i prepoznatljivosti branda. Razni modeli poslovanja su omogućili brži protok informacije, novi načini plaćanja su uvedeni te se minimizira gubljenje vremena što omogućava veću posvećenost kupcu. Cilj diplomskog rada je prikazati odnos poduzeća i njihove prilagodbe na tržište uvođenjem elektroničke trgovine te aktivno uključivanje na društvene mreže. Kroz istraživanje provodeno na primjeru švedske firme FOREO, nastojat će se prikazati korelacija između elektroničke trgovine te uvođenjem i pristupanjem novim modelima marketinga s naglaskom na društvenim mrežama.
Abstract (english)
With the development of the Internet, new trends have emerged that require quick responses and adjustments. Businesses have embraced the need to introduce e-commerce, which has brought them significant benefits both financially and from customers who reciprocate with their loyalty. With the introduction of e-commerce in business, new marketing activities such as social networks have been booming and have become based on creating a simpler purchase, visual identity and brand recognition. Various business models have enabled faster flow of information, new payment methods have been introduced and time is minimized, which allows for greater customer commitment. The aim of the thesis is to show the relationship of companies and their adaptation to the market by introducing e-commerce and active involvement in social networks. Through the research conducted on the example of the Swedish company FOREO, we will try to show the correlation between e-commerce and the introduction and accession of new marketing models with an emphasis on social networks
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:610493
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-10-13 22:11:13