Nowadays, fast fashion products are very popular and the market and industry are growing. There are certain specifics in the production, distribution and sale of fast fashion. For example, products are produced at a much higher speed and distributed to stores. These are usually products that have more affordable prices, but often lower quality, which results in higher consumption and inadequate waste disposal. Fast fashion is associated with certain specific problems such as the negative impact on sustainable development and poor working conditions. As part of this work, a survey was conducted through a questionnaire. The research was conducted on a sample of 101 respondents. A total of 16 respondents do not shop at all in fast fashion stores. Preferences regarding fast fashion sales forms are different. Some consumers therefore prefer traditional shopping, while others online. Most respondents said they fully agree with the statement that they prefer to shop in the store because of the possibility of trying on clothes. A total of 48 out of 85 respondents fully agree with this statement, suggesting that traditional shopping continues to be of great importance within the various fast fashion sales channels. However, some consumers also prefer online shopping, mostly because of the ease of purchase and the transparency of the offer. Assortment appears to be the main reason why respondents do not buy fast fashion products. Interestingly, the second most important reason is disagreement with the business and production process, which indicates the awareness of a number of consumers about the negative effects of fast fashion.