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master's thesis
ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE
Diplomski rad
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:285313
Ferčak, Kristina
University of Zagreb
Faculty of Economics and Business
Department of Finance

Institutional repository: REPEFZG

Cite this document

Ferčak, K. (2021). ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:285313

Ferčak, Kristina. "ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:285313

Ferčak, Kristina. "ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:285313

Ferčak, K. (2021). 'ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:285313

Ferčak K. ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:285313

K. Ferčak, "ULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:285313

Metadata
TitleULOGA ORGANIZACIJSKE KULTURE U POSLOVANJU BANKE : Diplomski rad
Title (english)THE ROLE OF ORGANIZATIONAL CULTURE IN BANK PERFORMANCE : Diplomski rad
AuthorKristina Ferčak
MentorAna Aleksić (mentor)
MBZ: 286476
Committee memberAna Aleksić (predsjednik povjerenstva)
Committee memberSanda Rašić Jelavić (član povjerenstva)
Committee memberJakša Krišto (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Finance)
Zagreb
Defense date and country2021-02-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Organizacijska kultura danas je predmet brojnih istraživanja te tema o kojoj se sve više direktno ili indirektno raspravlja i u svakodnevnom životu. Predstavlja prepoznatljiv sustav simbola, praksi i obrazaca ponašanja, rituala, vjerovanja i vrijednosti o kojima često ovisi kako će se zaposlenici osjećati te kako će to utjecati na proizvode i usluge organizacije, a u konačnici i na njenu uspješnost. Banka je, kao institucija koja se bavi prikupljanjem sredstava, plasiranjem sredstava te pružanjem financijskih usluga, organizacija čiji su zaposlenici u svakodnevnom kontaktu s klijentima i čiji način poslovanja se promatra na poseban način. Kao najznačajniji razlog zašto je organizacijska kultura postala toliko bitna je uočavanje poveznice sa zadovoljstvom i produktivnošću zaposlenika. S obzirom da su ljudi prije svega društvena bića, njihovo zadovoljstvo radnom okolinom utječe i na njihovu produktivnost i efikasnost, što direktno utječe na krajnji rezultat poslovnog procesa. Stoga je izrazito važno pažljivo oblikovati, održavati i mijenjati organizacijsku kulturu banke kako bi se kroz zadovoljstvo zaposlenika postiglo i zadovoljstvo klijenta koji su od velike važnosti za uspješno poslovanje banke.
Abstract (english)
Today, organizational culture is the subject of many researches and the topic, which is increasingly discussed directly or indirectly in everyday life. It is a recognizable system of symbols, practices, and patterns of behavior, rituals, beliefs, and values that often determine how employees will feel and how those elements will effect on organization’s products and services, and ultimately its performance. The Bank, as an institution that deals with accepting deposits, transferring resources and providing financial services, is an organization whose employees are in daily contact with clients and whose way of doing business is observed in a special way. As the most significant reason why organizational culture has become so important is noticing the connection with employee satisfaction and productivity. Given that people are primarily social beings, their satisfaction with the work environment also affects their productivity and efficiency, which directly affects the final result of the business process. Therefore, it is important to carefully shape, maintain and change the organizational culture of the bank to achieve customer satisfaction through employee satisfaction, which are of great importance for the successful operation of banks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:285313
Study programmeTitle: Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-16 12:05:57