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master's thesis
Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:815848
Hrgovčić, Valentina
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Hrgovčić, V. (2021). Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:815848

Hrgovčić, Valentina. "Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:815848

Hrgovčić, Valentina. "Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:815848

Hrgovčić, V. (2021). 'Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 07 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:815848

Hrgovčić V. Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 October 07] Available at: https://urn.nsk.hr/urn:nbn:hr:148:815848

V. Hrgovčić, "Čimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:815848

Metadata
TitleČimbenici prihvaćanja mobilnih aplikacija za dostavu hrane od strane potrošača
Title (english)Drivers of Consumers' Acceptance of Food Delivery Mobile Applications
AuthorValentina Hrgovčić
MentorVatroslav Škare (mentor)
Committee memberVatroslav Škare (predsjednik povjerenstva)
Committee memberTanja Komarac (član povjerenstva)
Committee memberSunčana Piri Rajh (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-02-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tehnološka postignuća poput pojave interneta, razvoja pametnih telefona i digitalnih platformi dovela je do razvoja nove vrste poslovnog modela, a riječ je o ekonomiji dijeljenja. Zbog praktičnosti i različitih mogućnosti koje nudi, tržište ekonomije dijeljenja raste iz dana u dan, a uz tržište mobilnih aplikacija predstavlja jedno od najbrže rastućih djelatnosti. Pojava mobilnih aplikacija za dostavu hrane na tržištu jedna je od vrsta ekonomije dijeljenja, a na području Republike Hrvatske privukla je veliku pozornost s obzirom na to da se u relativno kratkom roku pojavilo nekoliko pružatelja poput mobilnih aplikacija Glovo, Wolt i Pauza.hr. Stoga su u ovom radu istraživani čimbenici prihvaćenosti mobilnih aplikacija za dostavu hrane kod mladih potrošača te je istraživanje pokazalo da su mladi potrošači na području Republike Hrvatske upoznati s mobilnim aplikacijama za dostavu hrane, a velik dio ih koristi i do nekoliko puta mjesečno.
Abstract (english)
Technological advances such as the Internet, the development of smartphones and digital platforms have led to the development of a new type of business model called the sharing economy. Due to the convenience and variety of opportunities offered by the sharing economy, its market is growing day by day, and along with the mobile applications market, it is one of the fastest-growing industries. The food delivery applications are one of the types of sharing economy, and on the market of the Republic of Croatia, it has attracted a lot of attention considering that in a relatively short period several providers of this service appeared, such as mobile applications Glovo, Wolt, and Pauza.hr. In this paper, the factors of acceptance of mobile applications for food delivery were researched and the research proved that young consumers in the Republic of Croatia are familiar with food delivery applications, and they use them up to several times a month.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:815848
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-02 10:40:08