prikaz prve stranice dokumenta Razvoj marke grada Livna
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master's thesis
Razvoj marke grada Livna
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:467057
Vujeva, Vladimir
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Vujeva, V. (2021). Razvoj marke grada Livna (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:467057

Vujeva, Vladimir. "Razvoj marke grada Livna." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:467057

Vujeva, Vladimir. "Razvoj marke grada Livna." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:467057

Vujeva, V. (2021). 'Razvoj marke grada Livna', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:467057

Vujeva V. Razvoj marke grada Livna [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:467057

V. Vujeva, "Razvoj marke grada Livna", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:467057

Metadata
TitleRazvoj marke grada Livna
AuthorVladimir Vujeva
MentorĐurđana Ozretić Došen (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-03-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj diplomskog rada je istražiti identitet i imidž grada Livna u svrhu izgradnje i upravljanja markom. U radu se prvo teorijski obrađuje teorija povezana s konceptom razvoja marke grada, sastavnicama koncepta i svrhom upravljanja markom grada. Analiziraju se uspješni slučajevi razvoja i upravljanja markom grada. U posljednjem poglavlju predstavljene su opće informacije o gradu Livnu i njegovim karakteristikama. Zatim se fokus stavlja na opis i analiziranje rezultata istraživanja, kako bi se provjerile postavljene hipoteze. Na kraju, prezentiraju se smjernice za budući razvoj marke grada Livna.
Abstract (english)
The aim of this thesis is to research the identity and image of Livno for the purpose of brand development and management. The paper analyzes theoretical frameworks connected with city branding – city branding components and what is the purpose of city branding and management. Furthermore, general information and characteristics about Livno are presented. In the last part the focus of the paper is on analyzing and interpreting the data from the research. In the end the author gives recommendations based on the theory and research results for future Livno’s branding.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:467057
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-30 14:46:52